List Price, MAP, Dealer Offer Price

Old 11-12-2010, 10:03 AM
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Default List Price, MAP, Dealer Offer Price


There has been some inquiry and confusion about pricing on the GetFeetWet website regarding discrepancies on the prices that are indicated on a product page and the price that is relfected on shopping cart after the product is added. It may best to explain what is causing this discrepancy.

There are several prices that may be displayed or the users may see when shopping on the site.
1) List Price (MSRP) = this price is supplied by some manufacturers to indicate what typically the manufacturer will sell a product if purchased direct from them. The list price is typically the highest price when compared to other prices that is associated with product. List Price is also sometimes referred to as the Manufacturer Suggested Retail Price (MSRP). Typically, shoppers are not interested in the List Price since they are looking to buy below this price.

2) Minimum Advertised Price (MAP) = imposed by some manufacturers that demands that dealers should not show the price of a product below the MAP price. For products that have MAP, the product page will show the MAP price which typically is lower than the List Price but higher than the actual price the dealer is offering to sell the product. The shopper/client has to add the product to a shopping cart to see the actual Dealer Offer price.

3) Dealer Offer Price = this is the actual price the shopper/client will be paying to buy the product. This price is typically lower than both the List Price and MAP. Dealer Offer Price is the price the shopper/client should really be interested in.

For products with MAP, the product has to be added to cart to see the Dealer Offer Price. For products that have no MAP, the price displayed on the product page is the same as the price that will show in the shopping cart. Unfortunately, the shopper/client cannot really tell if the product has MAP, so the shopper/client should always add the item to cart to see the actual Dealer Offer Price.

Hope this helps.

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