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Johnson Marine Cycles

Old 08-01-2006, 02:08 PM
  #1  
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Default Johnson Marine Cycles


At a press conference late Monday, the CEO of Johnson Marine, makers of
Johnson outboard marine engines and other recreational equipment, unveiled a
new line of heavyweight cruiser style motorcycles designed to compete head
to head with industry leader Harley-Davidson.

Peter Long, Johnson brands marketing manager said, "We have studied the
market and determined that Harley, while highly successful, has narrowly
missed the mark when targeting motorcycle buyers". Long added, "We, at
Johnson, are convinced our product hits the target dead center and promises
to draw sales away from Harley-Davidson in a way no other motorcycle has
been able to accomplish".

The new line of bikes, marketed under the name 'BigJohnson Motorcycles',
will, according to Long, deliver what Harley has only promised. "Our
research show that this, "Big Johnson" is what Harley buyers are really
after".

At the unveiling of the new line Monday, several current Harley owners
agreed. "When I bought my Harley, what I really needed was a Big
Johnson",said one Harley owner." But I see now that riding a Harley is no
replacement for having a Big Johnson."

Manager Long also said that his company would follow the lead of
Harley-Davidson and cash in on a huge market for non motorcycle related
products. "We realize that not every guy can have a Big Johnson", said
Long,"But image is very important to people. If they don't have a Big
Johnson,they at least want to project the image of having one."

Asked if he anticipated Big Johnsons showing up in the hands of Harley
owners, Long said it was unlikely. "I just don't see the need to have a
Harley if you have a Big Johnson", he said. "And I can't imagine someone who
spends all their resources to acquire a Harley having a Big Johnson. I think
it boils down to this - You either have a Harley, or you have a Big
Johnson,but you are not likely to have both. "Given the choice", said Long.
" I think most guys will opt for the Big Johnson". Another force driving
sales for the company will come from women. A survey of the wives and
girlfriends of nearly 1,000 potential motorcycle buyers indicates less than
5% would approve of their partner spending $15,000 on a Harley Davidson.
But, when asked if they would be willing to pay the same amount of money to
get their partner a Big Johnson, nearly 4 out 5 thought that would be money
well spent.

One female present at the product unveiling was quoted as saying, "There is
no way I will let Lonnie drop 15 grand on another one of those Harleys,
but15 grand to get him a Big Johnson? Well, now that's something we could
both enjoy and it's something he really needs."

Carla Roundheel, manager of the dealership network now being
established,said her motto is simple. "I service what we sell."

Big Johnson motorcycles will be traded on the stock exchange under the
abbreviation P-ENVY


Ben Had is offline  
Old 08-01-2006, 08:14 PM
  #2  
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Default Re: Johnson Marine Cycles

I know Carla..she's all mouth. And I understand Enzyte is gonna sponsor their racing team...BTW, the CEO is Mr. Bigone (Pronounced Big-long O'- long E)
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Old 08-05-2006, 08:26 AM
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Default Re: Johnson Marine Cycles

For some perverse reason I like this thread.....anyhow, my wife read it, and said she wasn't into those little pocket rockets..."there's nothing like a long, leisurely ride on a Big Johnson to relieve tension" she said. "course I don't know why she'd need that, she's been real relaxed since she started taking tennis lessons from Richard Gozinya.
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