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Advertising for business

Old 08-31-2017, 05:16 PM
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Default Advertising for business

Anyone here know about direct mail advertising. Looking into possibly doing something to advertise my Rv repair business in south Florida. Would want to send out to Rv owners only to not waste advertising $. Likely use DMV registration to get people to advertise to.
Old 08-31-2017, 06:23 PM
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I know enough to be dangerous but not everything you need......look for a local/regional print/mailing company. Ideally one that does both in-house (we do print only). The information you want can be "bought" to target addresses of RV owners. A good mailing/print company will know how to get those lists and help you design/produce a postcard/brochure to get their attention.

Expect to pay a couple thousand $$$ to print/mail targeted 4000-5000 pieces.
Old 08-31-2017, 07:54 PM
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Go to,the local storage lots that handle RV and boat storage. Ours has a bulletin board that you can place a flyer on. Hit the RV parks as well. Talk to the managers and let them know you do repairs. Once you do a few jobs and get some referral business from these parks you will be too busy to advertise.

RV' ers are like boaters, small community and everyone loves a reasonable and reliable mechanic.

Word of mouth also can work against you. Call people back! Even if you can't take care of them, call them back.

Good luck in your venture!
Old 08-31-2017, 08:06 PM
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I've been in the Rv business 23 years on my own the last 2 years. Looking to get more into the insurance work and there aren't many shops locally anymore that can handle that type of work. I do everything from body n paint work to electronics and water damage repair(new roofs floors etc ) most my work comes from word of mouth as it is. Just looking to get into bigger pond and expand when no one knows where I am. I've gotten replies all over the place as far as pricing and numbers of vehicles in my area. Trying to sort it out and find best route
Old 09-01-2017, 06:43 AM
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Postal work told me to response to EDDM (Every Door Direct Mailing) is like 0.4%.

Cost is less than licking stamps, around $0.17 per.
Old 09-01-2017, 06:54 AM
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Is your labor pool able to handle the increase in your volume?

Assume that you've put the word out to RV lots that don't have their own repair shops, and to those that have shops that are way too backed up (Camping World up here has about a 2 month wait for anything)
Old 09-01-2017, 07:00 AM
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If you want insurance work you need to be focusing the adjusters and that segment of your target market. Here many shops have gotten accredited as preferred shops by the insurance companies. Not sure of the process but the claims people steer business there and the quote is automatically accepted. You can always starts by asking your insurance agent how the process works and how to get involved.
Spend your advertising/marketing dollar where they do the most good. finding one source that can send you a hundred customers is better than trying to get a hundred one at a time.
Old 09-01-2017, 07:07 PM
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Looks to be adjusters get kickback or preferential treatment in the local shops I know of for sending work their way. I can handle the increase in work load it's just me and I get family to help as I need extra hands with some work. I've been in this business along time working for someone else. Just looking for ideas to get more people looking my way.
Old 09-01-2017, 08:45 PM
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A brief overview of direct mail:
1- Buy or develop a list of your target market customers.
2- Put together a compelling offer to be the focal point of your direct mail. People will respond to a great deal, discount or something they can't live without.
3- Get someone to print and mail your direct mail. I used high school kids to mail 5,000-10,000 pieces a week. Once you have it set up, it is easy to print and mail the pieces. If you don't want to bother with that work, hire a company to do it for you. If you decide to handle it in house, study the postal regulations on mail, postage, etc.
4- Mail frequently to the same potential customers but vary the mailings. Use post cards, letters, large post cards, etc.
5- Always be refining your list.
Old 09-01-2017, 09:45 PM
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What is the THT of the RV world?

I bet you will find a bunch of damnyankees on there complaining about how they come down here for the winters and can't find anyone reliable and honest to fix their RVs.

==>Rapi

Rapi beats humidity
Old 09-01-2017, 11:52 PM
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Originally Posted by Absolute View Post
Postal work told me to response to EDDM (Every Door Direct Mailing) is like 0.4%.

Cost is less than licking stamps, around $0.17 per.
I just sent out 12,000 pieces of EDDM for one of my businesss. It's cheap and best of all you can select postal routes within each zip code. It's perfect for my home service business. Every home is a potential customer.

For the OP's business unless there is a large city ncentration of RV'ers in a certain zip code it would be more effective to buy a list of potential and current owners.
Old 09-02-2017, 05:28 AM
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Background in direct marketing here. Little different than local business since it was national. The mass mailings have horrible results. 0.4 response rate? No thanks.

We'd rent lists that are modeled purchasers of defined targets and mail them nationwide. Anyway you're getting a buyer not just a name.

You want someone who needs repair not just owns one. Can you figure out a
Way to target your list more? Filter down by year, length of ownership, or other metric if all you can get is a list of owners.

Otherwise getting info for crashes would be good. Maybe find some small sales shops that can't do repairs and try to get referrals.

No matter what you do, avoid this mistake:

Many, especially smaller local business due to lack of marketing experience will try something once without being educated in the method and then not refine it. Once may not work. It may have been wrong. Your advertisement may have sucked.

Educate yourself so you don't just do what the sales person tells you. Absolutely do A/B testing and refine what works skip what doesn't. Spend more $ on what works and don't waste on what doesn't.

Also ensure that you have a great online presence. Not just your website. Great local SEO rankings. Maybe even consider Facebook ads which are highly targetable.
Old 09-02-2017, 05:32 AM
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Originally Posted by dazeoff dusky View Post
Anyone here know about direct mail advertising. Looking into possibly doing something to advertise my Rv repair business in south Florida. Would want to send out to Rv owners only to not waste advertising $. Likely use DMV registration to get people to advertise to.
Your opportunity lies in digital marketing and marketing within travel apps used by RV'ers. You need to be at every campground in your area. You need to pay to be the first RV Repair specialist on every internet and app list possible. People will only need you when they need you. So you need to be sure that you are everywhere someone might go to find someone like you when they do need you.

Pay to have a professional advert done and post at every campground and RV park in your area. Usually in the front office or by the washing machines or whatever. Get creative.

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