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HUK stands for hukster

Old 09-03-2015, 06:52 PM
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Default HUK stands for hukster

So I'm watching WFN infomercial on HUK gear on this channel and even these guys are admitting it's about shoving the brand. They bought their endorsers. At least they admit it. Ok, I get it, but what technically makes their products different? Nothing as far as I can tell. Why should I buy it? Because they bought reps! I don't think so.They source their products from the same Chinese manufacturers as everyone else. Why should I buy HUKster brand? Maybe I'm not in their demographic, I'm the old man yelling, "Get off my lawn." Just don't get it. It's the same group that mean mugs their waterfowl hunting gear.
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Old 09-03-2015, 07:05 PM
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I don't particularly like their styling and logos so I'm out. But good for them for hustling and playing the game.
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Old 09-03-2015, 07:18 PM
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During the WMO, I saw tons of people wearing those Huk shirts. Huk stickers were EVERYWHERE as well. How did this brand seem to get so popular in such a short period of time? I think they have an awesome marketing team, but that's about it. (I kinda just answered my own question eh? haha)
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Old 09-03-2015, 07:27 PM
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They have nice products at a lower price point than some of their competitors. They found popular people in the fishing world to sponsor and have a good marketing campaign. I'm not sure what the problem with that is... certainly don't know if that makes the huksters...? The definition of a huckster is- Someone who sells something of little to no value. I would bet most of the people wearing there gear would consider it as having value to them. ( p.s. I don't have any huk gear) but I may in the future.
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Old 09-03-2015, 07:33 PM
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So what, they have a great marketing program? I like their stuff.
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Old 09-03-2015, 07:40 PM
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Shirts are very nice, especially the vented ICON LS, underside of sleeve and back vent nicely. We carry a ton of them. T-shirts are also highest quality super soft modal cotton.

.
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Old 09-04-2015, 03:23 AM
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Based on their YouTube video of the quad 37 Freeman alone.. I would buy something from them haha. F ing sick video.
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Old 09-04-2015, 03:45 AM
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I like their vented long sleeve shirts.
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Old 09-04-2015, 04:28 AM
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Old 09-04-2015, 04:36 AM
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They are a group of guys who left Under Armour to bring a line of clothing that is specifically for comfort and use in the marine/fishing market. I am not big on logos all over things but I think it is a good thing that a company is trying to develop product specifically for our uses; plus by doing so they sponsor a lot of things like tournaments and TV shows that bring us more fishing entertainment. I say good for them. I hope they are successful!
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Old 09-04-2015, 04:51 AM
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Originally Posted by Thunderyacht View Post
So I'm watching WFN infomercial on HUK gear on this channel and even these guys are admitting it's about shoving the brand. They bought their endorsers. At least they admit it. Ok, I get it, but what technically makes their products different? Nothing as far as I can tell. Why should I buy it? Because they bought reps! I don't think so.They source their products from the same Chinese manufacturers as everyone else. Why should I buy HUKster brand? Maybe I'm not in their demographic, I'm the old man yelling, "Get off my lawn." Just don't get it. It's the same group that mean mugs their waterfowl hunting gear.
Agree. I tuned into their "fishing show" to see some fishing and all you see is them setting up their booth for some expo. This went on for the first three shows. Stopped recording them after that. That's why I have TEVO. So I don't have to watch commercials.

I'm sure they have good stuff, but like you said, same foreign made materials, same price point, no advantage over the other brands. And if I have to wear a logo that big, they should be paying me.
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Old 09-04-2015, 05:09 AM
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since when is HUK stuff priced lower than competition?

The stuff is all ridiculously priced.

$65 for freaking board shorts. Give me a break.
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Old 09-04-2015, 05:24 AM
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Patagonia and Simms are the main technical clothing I have had for the past decade and I have yet to find something close quality wise. HUK, DEEP, Old Harbor, etc look like Salt Life gear trying to be something it's not while riding the coat tails of Marketing. Primarily selling to the sheep that buy it as the guides they watch on TV/YouTube wear it as those companies give gear to for free for them to wear.
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Old 09-04-2015, 05:28 AM
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Originally Posted by chimmike View Post
since when is HUK stuff priced lower than competition?

The stuff is all ridiculously priced.

$65 for freaking board shorts. Give me a break.
They have off shore performance shirts for $34.99 that's half the price of at least two other popular brands. They have high quality rain suits in the sub $500 range, that's easily half the price of a simms rain suit. I could go on.......
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Old 09-04-2015, 05:40 AM
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500 for a rain suit? Damn i guess I'm cheap, only grundens for me and they aren't close to that much. Maybe i can slap some stickers on them and be cool ?
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Old 09-04-2015, 05:42 AM
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Originally Posted by malolukus View Post
They have off shore performance shirts for $34.99 that's half the price of at least two other popular brands. They have high quality rain suits in the sub $500 range, that's easily half the price of a simms rain suit. I could go on.......
You are kidding, right? $ 500 for rain gear? 35 bucks for a fishing shirt? What if I wear it not fishing? is it still a fishing shirt?
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Old 09-04-2015, 05:50 AM
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"There's a sucker born every minute" and the marketers know that. Chances are their products are made in the same offshore factory as most of the other brands and probably for pennies on the dollar. Buying all that exposure does not come cheap and sooner or later they will burn through that money and in the meantime hope that their brand catches on. Quite frankly, I am not interested in wearing someones logo to advertise their product and avoid brands like that as much as I can.
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Old 09-04-2015, 05:51 AM
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Originally Posted by Hot Pockets View Post
500 for a rain suit? Damn i guess I'm cheap, only grundens for me and they aren't close to that much. Maybe i can slap some stickers on them and be cool ?
If you guys don't know why you would need a $500 dollar rain suit then you have never fished in 1 inch per hour rain for 8 straight hours. My simms that I use was over $1000 (rated for 30 inches of rain). And from what I can tell looking at the HUk it's pretty close to the same quality.
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Old 09-04-2015, 05:54 AM
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Give me Columbia all day long. And give me Huk's Freeman. They can keep their clothes.
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Old 09-04-2015, 05:59 AM
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By the way guys, it's pronounced "hook", fooled me too. But it makes sense now. I have a visor and 2 shirts coming in, but it was free. The stuff seems to be very high quality.

Some of you are complaining that another brand has joined the clothing industry? Is the ocean too blue for you also?
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