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can you review my website!

Old 05-13-2013, 02:17 PM
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Default can you review my website!

Hey can you guys please help me out and review my website. Im trying to make my business look more professional and drive traffic to my website. Please don't be afraid to tell me what you don't like about it.

If there is anyone out there that knows ways to get more traffic to your website and is willing to help please PM me

Thanks

M&M Lures
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Old 05-13-2013, 03:05 PM
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My opinion is that you have to click too many times to see a large picture of what you are shopping for. Make it easy to see the product.

Good luck with it!
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Old 05-13-2013, 04:30 PM
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I agree with the above...I might suggest adding at least one of the photos of people with their catch and your product should be on the front page. maybe a scroll of a few photos.

Looks good and good luck
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Old 05-13-2013, 04:43 PM
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I agree also. I had a hell of a time blowing the images up. I don't think the cart needs to be on the same page as your items, only a quantity box. It is taking up valuable real estate. I would also take higher resolution photos, as when I was finally able to blow your items up enough they became blurry. Good luck with your store.
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Old 05-13-2013, 04:48 PM
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I've got about 2800 skus on my sites... and trust me when I tell you:
Get better pictures. People need pictures. LOTS of them, and GREAT ones.

My advice to do it on the cheap:
1) Learn to make a homemade light box (google it). It's worth it's weight in gold! (I'm not joking). And be sure and buy the correct bulbs, etc. All total, I built one for under $100 and the pictures I take with it are 10x better than without.
2) Read up on how to take "macro" pictures...

If you don't want to learn, reach out to somebody who knows and look on photography forums, etc.

Then -- cozy up with Amazon and ebay and make some money!

Pete
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Old 05-13-2013, 04:49 PM
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Will dudes in rain coats sell lures better than chicks in swim suites?
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Old 05-13-2013, 04:58 PM
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I also suggest passing the checkout page (customer information, etc.) via a secure layer (SSL Cert).
Also... see what you can do to get a true merchant account. PayPal is great to have but I think PayPal only sends a certain message that some people may not be in love it.

Either way, you really want to set up a SSL for the private info.
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Old 05-13-2013, 05:03 PM
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Thanks guy! That is my next step is to take new pictures. Those were taken in my basement with a sheet as a background.

about 2 weeks ago i put stuff on eBay and i have sold a few small things.
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Old 05-13-2013, 05:59 PM
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Too much wasted space in the top half, cant have your logo covering full width of page. Shopping cart should be upper right and not taking up your valuable space. in the middle 'above the fold'. Make your facebook symbol smaller, also add the others (pinterest, youtube, twitter, etc..) Check out Cabelas, they have too much on their lower half, but good structure to copy on the upper half.

I'd also consider buying some google adwords to drive traffic, and maybe even include a couple google sponsored ads if you need the income to fund the site. Good luck.
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Old 05-13-2013, 06:06 PM
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I think the site is misleading. I was anticipating milk chocolate lures with a candy shell.

Tipsy
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Old 05-13-2013, 06:22 PM
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As prev stated, needs hot chicks / boobs instead of dudes. not kidding.
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Old 05-13-2013, 06:24 PM
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Sex does sell!
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Old 05-13-2013, 07:34 PM
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Colors don't really match. Blue header with grey/green sidebar doesn't have much pizazz. Also, the phrase "Stainless steel hooks are available at an added cost." is a little clunky. I would suggest something like "Optional stainless steel hooks available.". I'd put it directly following the line above it and use the same font (not bold). Or just make them part of the rig.

Good luck with the business.
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Old 05-13-2013, 09:02 PM
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Old saying: "When all you have is a hammer, everything looks like a nail."

To be brutally honest, ditch your webdesign company. It seems they are really tightly focused on Drupal, which is a content management system - not really the best choice for online selling. Can't recommend anyone specifically, but it ain't them. I have not done any design since before CSS came along but I know what looks good. "Clunky" is the first word that comes to mind. Then maybe "unambitious" and "uninspired" too.

I heavily agree with Old Pete - pictures and security. The right webdesigners would have had you set up with an SSL certificate and a better/smoother shopping experience.
I also agree highly with selling on Amazon.com. Easy-peasy to work with and they will handle payments for you and not hurt you too badly with fees.

Oreely is also dead on - the theme/colors are just not esthetically right.
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Old 05-14-2013, 06:13 AM
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It is not often I agree with OldPete, but the moons and stars have aligned, and I agree. Pictures are awful. No SSL = no purchase from me.

My initial thoughts from looking at that are that it is not a real business, but rather a hobby business run out of some guys basement. Which, to say, there is nothing wrong with, but that is not the image you want to portray.

The products to me are misleading. For example - 22" tube rigs - it is not really two different products, but rather one product with different color options.

Lastly, the customer photos - needs to be better organized, and I suggest for each photo have a description of which of your products was used in the catch.

Edit - one more thing - I will not buy from a website that does not list a physical address. A PO box does not cut it for me.
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Old 05-14-2013, 07:11 AM
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I agree with the wasted space at the top of the page. Also add a background color, maybe one that has texture. Like this one, the white space just kind of makes it look homemade. http://www.bostonwhaler.com/
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Old 05-14-2013, 07:22 AM
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I think that the shopping cart, mailing list, and catalog box is way to wide. It could be half as wide as it is, and you'll have more room for your "content". I naturally want to start reading from the left side of the page, not the center.

I also don't like this statement "M&M lures is not responsible for injuries involving M&M lures."
I want you to be responsible for me when I use your product.....................and please send free samples!
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Old 05-14-2013, 09:15 AM
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Thanks for the honest responses guys. At this time I have to keep the site, I am just pouring all my money into buying more stock and trying to expand the product line. My buddy who also owns a fishing lure company had a site built probably a year ago that I love how its set up and how professional it looks but he spent over $10k.

I want to get rid of the "hobbyist look" and I do agree there is A LOT of waisted space

Ill keep working on it and looking into new things.
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Old 05-14-2013, 09:33 AM
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Originally Posted by basswacker View Post
Thanks for the honest responses guys. At this time I have to keep the site, I am just pouring all my money into buying more stock and trying to expand the product line. My buddy who also owns a fishing lure company had a site built probably a year ago that I love how its set up and how professional it looks but he spent over $10k.

I want to get rid of the "hobbyist look" and I do agree there is A LOT of waisted space

Ill keep working on it and looking into new things.

I spent way, way, way less than that on my site - I had a grad student in the computer science program at a local university build it for some cash, and he got class credit.
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Old 05-14-2013, 10:10 AM
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In your "How to" section, make a couple of videos (or one with each lure) nothing super fancy to get started, have a youtube channel and post a link to them.
Nothing is perfect the first time out. Each one will get better.
Editing can take a while.
It should tell a short story,
- Short scenes
- Check that you have your "M+M Lures"
- Leave port
- Rigging lures, show rods + reels.
- Deploy lure(s)
- Catch fish
- Land fish
- Smiles and repeat
- Fade from scene to scene
- If you're going to overlay some music, pick something the "general public" may like and don't have that volume too loud to drown out the narration.

Show , rod, reel, line, leaders, snaps (any hardware) knots, the lures used and how to set the spread boat speed, landing a fish, etc...
No screaming and no chaos. Be professional even down to the shirts you wear.
Rehearse it, speak clear and with reason, no, Ummm, well Ummm, even if you're not 100% sure how to put it into words, pretend that you do.
Doesn't need to be more than 3-5 minutes.



.
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