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-   -   Google Ad-Words for small business (https://www.thehulltruth.com/dockside-chat/409179-google-ad-words-small-business.html)

NewMoon 03-04-2012 07:04 AM

Google Ad-Words for small business
 
I am looking to get some regional exposure for my small business. I was wondering if any of you small business owners are using this service and how it is working for you?

Schmaltz~Herring 03-04-2012 07:31 AM

Works very well as long as your ads and keywords are relevant to the search.

Gator56 03-04-2012 07:39 AM

Mine works good, it takes patience to let your ad work up to first page statis but my key formula was to put my phone number in the ad that pops up when someone googles one of your keywords. That way if your paying by the click about 75% (my %) customers will just call the number rather than clicking on the ad. Some will click on the ad and send request by email form and then of course you'll get the spammers wanting to upgrade your site but that hasn't been too bad they all go to spam, good luck. You can't reach that many customers by any other means.

ShaftINIT 03-04-2012 08:42 AM

Yeah I got more from word of mouth. Also adwords can get really expensive in a hurry. Social media is your friend...and free

plumber82 03-04-2012 08:52 AM

I have been wondering the same thing, though my business in very local. Within 10-15 miles of the office. any one with any experience?

Gator56 03-04-2012 08:54 AM

My high was $80 in a month with the phone # visible in the popup google page ad and word of mouth is great if the product fits everyone needs and not only a selective buyers looking for that product.

Gator56 03-05-2012 10:44 AM

New Moon this just came today and may help you out a good bit to check it out.
We’d like to invite you to register for a free webinar on March 14th to help you get started on the Google Display Network.

This webinar will provide an overview of the Google Display Network and a step by step guide to setting up a campaign. We'll also be announcing some product launches that will make it much easier for you to create and manage a Google Display Network campaign.

Did you know that people only spend 5% of their time on Search? 95% of time online is spent engaging with content on websites!
The Google Display Network can reach and engage your audience as they read, learn and think about your products across the web.

Agenda:
What is the Google Display Network?
Why use it?
Step-by-step guide to setting up a Display campaign in Adwords
Creating image ads with the Display Ad Builder
Audience Q&A
What:
Free Google Webinar: Intro to the Google Display Network

Where:
Register for the webinar here:

http://event.on24.com/r.htm?e=410471...C724033F57B72C

You'll need your AdWords Customer ID when registering. (You can find your customer ID in the top right corner of the AdWords interface when you're signed in.)

When:
Wednesday, March 14th, 2012
10am PST/1pm ET
~30-40min

Think Done Deals 03-05-2012 01:02 PM

Depends on your business, and who your customer is.

For me, Google Adwords is a blessing.

JAGSARE1 03-05-2012 01:59 PM

I can't seem to find a company that wants to work with me with ad words without working me over with key words that do nothing but eat money.

Gator56 03-05-2012 02:19 PM


Originally Posted by Think Done Deals (Post 4422045)
Depends on your business, and who your customer is.

For me, Google Adwords is a blessing.


:thumbsup:

Think Done Deals 03-06-2012 06:43 AM


Originally Posted by JAGSARE1 (Post 4422232)
I can't seem to find a company that wants to work with me with ad words without working me over with key words that do nothing but eat money.

No way I would get involved with these "companies" that do it, we do it ourselves.

Nobody knows your company, guest / customers better than you.

Clayton_L 03-12-2012 12:14 AM

I've done it for national ecommerce websites, but never for anything regional. Once you have the proper conversion tracking setup, it's really just playing with the many many variables that you can control in order to get the best ROI.

For conversion tracking, I'd track whatever people do on your website that best indicates the amount of money that you will make from them. For us, it was easy because we could use our actual sales prices in our analytics. For non-ecommerce sites, I'd probably attach "goals" as they're called to contact forms. It's possible to set several different goals and attach a separate $ value to each.You'd then have to make your own projections as to how many contacts and sales you should attribute to that particular mix of ad variables. By ad variables I mean keyword, ad headline, ad text, landing page, day of the week, etc. Like I said, there are tons of variables that you can use to your advantage in Adwords. It will certainly harder to split test variables with a small campaign, but you'll just have to realize that ahead of time and not try to test too many different variables at once.

If I were a small business, I'd probably pay someone to set it up for me. I think the difference in profitably between a professionally set up one and one you're trying to figure out yourself makes it worth it. Especially when you figure in your time. When I was managing adwords accounts a few years ago, most companies wanted you to pay them a monthly fee for account management. I'd say it's worth it while they're doing the primary split testing, but after a while you notice that the profit on your campaign isn't growing like it used to.

I wish I had more experience with smaller ad budgets to share with you. You'll have to do the math when it comes to your particular business to see what makes sense. I'm happy to answer any questions if you have them.


Originally Posted by JAGSARE1 (Post 4422232)
I can't seem to find a company that wants to work with me with ad words without working me over with key words that do nothing but eat money.

I don't know if you were measuring the effect of these keywords or not, but sometimes you'd be surprised what brings in the money. This is especially true when on the content network instead of the search network. There are a lot of companies that offer ppc services that have no clue what they're doing though. It seems like every web design agency offers ppc services, even if the person doing them has barely any experience creating profitable campaigns.

NewMoon 03-12-2012 05:44 AM

I will say this thus far it has cost me $1.14 for two weeks. My ad shows up in any local search for my keywords. I have my tel. no. within the ad so there may be customers that call the number without clicking on the ad. So far I am very happy with the service. Now I have tried the same thing with the Bing program and it is a complete mess.

Gator56 03-12-2012 05:59 AM

:thumbsup:

Originally Posted by NewMoon (Post 4439026)
I will say this thus far it has cost me $1.14 for two weeks. My ad shows up in any local search for my keywords. I have my tel. no. within the ad so there may be customers that call the number without clicking on the ad. So far I am very happy with the service. Now I have tried the same thing with the Bing program and it is a complete mess.

:thumbsup:

FireFly 03-12-2012 04:35 PM

Check out hubspot.com and learn how to use social media and create your own content and take more ownership of the process.

Think Done Deals 03-13-2012 06:40 AM

Prices will all depend on the demand for search words you are using.

For example, Disney and Orlando Hotels is very pricey when compared to, Mineknot, ND and hotels.

Gator56 03-13-2012 07:05 AM


Originally Posted by Think Done Deals (Post 4441980)
Prices will all depend on the demand for search words you are using.

For example, Disney and Orlando Hotels is very pricey when compared to, Mineknot, ND and hotels.

but you'll get much better results if you spell it Minot, ND

https://www.google.com/#hl=en&sugexp...w=1280&bih=819

Think Done Deals 03-14-2012 07:10 AM


Originally Posted by Gator56 (Post 4442045)
but you'll get much better results if you spell it Minot, ND

https://www.google.com/#hl=en&sugexp...w=1280&bih=819

LOL. Good catch. :grin:


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