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Boating Magazine is on the Block

Old 03-25-2009, 12:36 PM
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Default Boating Magazine is on the Block

There have been a few discussions lately about the sudden "shrinking" of the various boating (and I'm sure other) magazines. Boating mag in particular. No "spine" to it now, just a sharp edge to it like a fold.

Maybe this is why...



Hachette Filipacchi Media U.S. is looking to sell several of its publications, including Boating magazine, according to reports.

Advertising Age reports that other titles up for sale include Cycle World, Flying, Popular Photography, and Sound & Vision. It was unclear whether the titles were available individually or only as a group.

Hachette also publishes Elle, Car and Driver, Road & Track and Woman's Day magazines, Ad Age reports.




My house looks like a doctor's office with all of the publications, but the stacks are getting smaller lately. A few big boating mags have already ceased publication.

I'd hate to see Boating disappear into the sunset. I've been a subscriber of theirs since the mid 70's.
Old 03-25-2009, 12:45 PM
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I see it as both a loss and an opportunity.

Maybe the old way of doing things won't work anymore, but I can see opportunities for anyone willing to do things a new way. It means producing a quality magazine using new technology and reduced labor costs -- overseas. Articles can be written and picture taken in the US, sent via internet to China(?) or Bangladesh(?), printed, processing, labeled, sorted by zip code, and bulk shipping back -- directly to the US Post Office for delivery.
Old 03-25-2009, 01:55 PM
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Why even print and ship it? Publish it online.
Old 03-25-2009, 02:12 PM
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Originally Posted by glacierbaze View Post
Why even print and ship it? Publish it online.
Althought I recently ended my newspaper subscription, I personally like an actual magazine to look at. It is not always convienent to sit at the computer or bring a laptop with you but I think that Eyeball is correct in that this is a great oppurtunity for innovation and new ideas.

Maybe even small independent news stands that purchase the right to locally publish and distribute magazines similar to a syndicated television or radio program and local affiliates.
Old 03-25-2009, 02:30 PM
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It's my fault - I got a great deal on a three year subscription to Boating (my favorite boat mag along with Soundings) just a couple of months ago. Figures.

I probably would not read an online copy - I don't have a computer in the bathroom or in my bed
Old 03-25-2009, 07:02 PM
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Originally Posted by fishie1 View Post
I probably would not read an online copy - I don't have a computer in the bathroom or in my bed
Ditto. Publications like this may go online - perhaps at a reduced rate - but there will always be demand for a printed version for readers like u & I.
Old 03-25-2009, 07:17 PM
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Yup
Old 03-25-2009, 07:19 PM
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Same thing for newspapers -- or especially for newspapers. The reason newspapers are failing is because of the shoddy reporting, not because their is a lack of demand for a quality news publication.
Old 03-25-2009, 08:01 PM
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Some of the magazines should now be called pamphlets thet are so small.
I like reading several boating magazines but I think their future is online. Unfortunately I think newspapers will be heading that way too.
Old 03-25-2009, 08:07 PM
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Originally Posted by fishie1 View Post
I probably would not read an online copy - I don't have a computer in the bathroom or in my bed






I get a few free mags online but I rarely read them. I don't care for books online either.

Like others, I prefer to have a mag in my lap in the recliner or while waiting in the car for my wife to handle her errands.
Old 03-26-2009, 02:52 AM
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Originally Posted by ABoater View Post
My house looks like a doctor's office with all of the publications, but the stacks are getting smaller lately. A few big boating mags have already ceased publication.

My house and office use to get bombarded with magazines but in the last 4-5 years I have cut back on my subscriptions, I realized most of the mags were not even being read. I would get one in the mail box or at my office and thumb through the articles and never actually was taking the time to read them.

I also realized that a lot of the articles were the same but in different magazines as well.

I actually have a close friend and client of mine that is a freelance writer in his spare time and he has also told me that most of the magazines(he is an outdoor writer) are in very tough times and that a lot of them will not make it through this economy. He said one of the largest advertisers in magazines are boat mfg's and dealers and they are dropping like flies and the ones that are still in business have cut back to bare bones expenses.
Old 03-26-2009, 06:08 AM
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From a marketing perspective online publications is individualized and not communal. The real lure for advertising dollars is exposure on mass levels, not one on one. Even the chance of a second person reading you on-line publication(s) is close to nil......not good.

What would one do if all paper copy publications stopped and the doctor offices or dentist offices .......try and look up the fat ladies dress or count the squares on the ceiling?
Old 03-26-2009, 06:16 AM
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Originally Posted by Eyeball View Post
Same thing for newspapers -- or especially for newspapers. The reason newspapers are failing is because of the shoddy reporting, not because their is a lack of demand for a quality news publication.
What do you base this upon? My study on this indicates that the demographic has changed and the younger individuals just do not read. Newspapers, magazines, books, contracts and etc.
Old 03-26-2009, 06:24 AM
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People spend less time reading at an online site than they do with an actual copy.

With an actual newspaper or magazine, the reader tends to work through each page, and read stories along the way. Much more time is spent viewing and reading the content.

Online, a reader scans the stories much more, and doesn't view each page. Their time spent viewing and reading is significantly less.
Old 03-26-2009, 07:21 PM
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Originally Posted by glacierbaze View Post
Why even print and ship it? Publish it online.
I agree, the other day I was looking at yachting magazine that was completely online. I didn't mind and was able to read the articles easily.

I was very surprised last time I saw "Boating" as it was paper thin.
Old 03-26-2009, 07:33 PM
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Originally Posted by rheist View Post
What do you base this upon? My study on this indicates that the demographic has changed and the younger individuals just do not read. Newspapers, magazines, books, contracts and etc.

It's what the keynote speaker said 4 or 5 years ago at the national newspaper publisher's annual convention, held in San Francisco. Don't remember her name, just what she said. She said data supported that readers were becoming less tolerant of the growing bias in reporting, and if editors and publishers didn't get their doo-doo together they could expect a bailout of readers going to independent news outlets online looking for more comprehensive reporting -- and if that happens, print news would not survive.

Don't know if that is what they wanted to hear, but that's what see said.

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