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Boating magazines getting very thin.

Old 03-12-2009, 07:36 PM
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Default Boating magazines getting very thin.

The trouble the boating industry is in is really showing by how thin the mags are getting. I just got my April 09 issue of Boating and its more like a pamphlet than a magazine.

Its so thin that its not even binded with the date and volume printed on the binded edge. Now its stapled like a sales circular.

This months issue has 88 pages, the March 08 issue (one year eariler) has 128 pages. Fountain used to have their usual 8 full pages, now they aren't even on the index.

Things are in rough shape.
Old 03-12-2009, 09:17 PM
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Yeah, I noticed that lately.

My TrailerBoats mag is getting thinner by the month.

Yachtsman (a local publication) has not only shrunk in number of pages, but in size too. It is now the std size, versus the "coffee table" size.

My Sea mag is still OK, but it is almost 50% broker ads!

The prices haven't gone down though...
Old 03-13-2009, 08:18 AM
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My "latitudes and attitudes" magazine is getting much thicker... They must be doing something right. Still the best boating magazine I receive...
Old 03-13-2009, 06:44 PM
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Chris- I, too, have noticed it especially with boating magazines, but also with other magazines I subscribe too. For example, Men's Journal use to be like a book, not it is turning into a thin magazine.

I don't knopw read Florida Sportsman too often, but when I do, that also seems thinner.
Old 03-13-2009, 08:38 PM
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The only good thing is I attened so many shows, all my magazines are free for the next year.
Old 03-14-2009, 03:02 AM
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I have a friend and client that does a lot of outdoor writing as a second job. He was telling me that a lot of the outdoor magazines are really hurting due to the economy. He said the boat mfg's and dealerships are the ones that pay the big money to advertise in the magazines and most of those have canceled or even worse gone out of business.

He said the magazines he writes for have even told they would need as many articles this coming year also
Old 03-14-2009, 03:14 AM
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Now look at all the extra time we have to watch Imfo-mercials about making internet millions, & buying foreclosures for $300.00. You no longer have to waste time on something we all love such as boating & fishing!!!!!!!!!
Old 03-15-2009, 02:26 AM
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Originally Posted by ABoater View Post

My TrailerBoats mag is getting thinner by the month.
I noticed the same about Trailer Boats magazine.
Old 03-15-2009, 11:52 AM
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An fyi for anyone that might be thinking their magazine subscription has lost its value, federal law requires that you be able to cancel your magazine subscription at any time and be give a refund for any unsent issues. If you want out, just send them a note you are canceling and want a refund.

Newspapers are going the same way -- all print media is losing out to free access to the same info online -- as if we are going to put an Ethernet jack in the 'library', next to the toilet paper holder.
Old 03-15-2009, 12:07 PM
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It's a downward spiral for the publishing industry in both newspapers and magazines. I bought put options on Meredith last week ( MDP), they publish women's magazines as a portion of their business. With the internet at its fingertips the younger generation walks right by the newspaper and magazine racks without even noticing them. It's sad as I have several close friends in the business and they are concerned with their future.

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