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Buying Online? Delete Your Cookies!

Old 02-07-2009, 01:43 PM
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Default Buying Online? Delete Your Cookies!

Cookies are crumbs of information stored on your Web browser that online retailers use to identify customers. They can sometimes mean the difference between higher or lower prices on the same item. Some online shoppers have found that when they delete cookies from their browser, they get better deals.

The reason why you save is called "dynamic pricing." Retailers set prices based on a customer's purchase history and other factors.

While deleting your cookies doesn't always result in a bargain, it can happen, says Sue Perry, deputy editor of ShopSmart, a magazine by the publishers of Consumer Reports.

In 2007, ShopSmart editors did their own test and found that prices differed based on the Web browsers and computers they used. Expedia.com, for example, gave them two different prices for a plane ticket from New York to Sydney, Australia, depending on which computer they were using to book the flight. The computer without cookies gave them a price that was $200 less.

Although an Expedia spokeswoman told the editors the varying prices did not come from using different browsers or computers, the same thing happened at other travel sites.

So, is this savings move legal?

Yes, although it's not widely known, says Robert Weiss, an attorney who specializes in information technology law at Neal, Gerber & Eisenberg LLP in Chicago.

"I think a lot of people don't realize it's happening," said Weiss, who has studied online dynamic pricing.

There are many pieces of your personal information that can affect the deals you're offered, experts say. If retailers notice you're from a more affluent zip code, for example, they may up their prices, according to Weiss.

http://www.mainstreet.com/article/sm...kies-save-cash

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Old 02-07-2009, 01:57 PM
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Default Re: Buying Online? Delete Your Cookies!

Great article! Thanks for posting. I wonder what other websites cookies effects.
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Old 02-07-2009, 02:08 PM
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Default Re: Buying Online? Delete Your Cookies!

Actually, when I can across that article it reminded me of your BlueNile.com query.

Amazon just had its best quarter, ever. People are not spending locally, they are buying more online. I noticed when I log back onto Amazon there is often a msg a couple CDs I have saved in my Wish List are bumped a $1 or two in price. I'm won't be saving anything in my Amazon Wish List anymore.

For CDs and DVDs, best to compare prices on Amazon, CDUniverse, and Half.com. Also, don't overlook CDBaby for some stuff, especially esoteric releases.
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Old 02-07-2009, 08:59 PM
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Default Re: Buying Online? Delete Your Cookies!

If you keep this stuff up Joe I'm going to have to call you, "The Snoop Dog".

Good find
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