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Finding True Invoice price for a Vehical.

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Finding True Invoice price for a Vehical.

Old 09-24-2020, 12:02 PM
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Default Finding True Invoice price for a Vehical.

Got some good info and opinions on my Honda Ridgeline Thread, thank you all very much!

Several of you sent me "PM's" about offers using dealer invoice, but nobody explained exactly how one goes about finding that for a particular car or truck.

If any of you can enlighten me as to how one goes about determiniing that number I can pass that on as well.
Old 09-24-2020, 12:06 PM
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Invoice less 20%....start there....they like when you finance thru them....cash is not king here
Old 09-24-2020, 12:13 PM
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Ok, wait. I guess the invoice price is on the sticker?
Then you take 20% off that I guess!
Old 09-24-2020, 12:16 PM
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Sticker is sticker. Invoice can be found on several websites, such as Edmunds.com.
Old 09-24-2020, 12:19 PM
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I uesd truecar.com to get a feel for pricing.
Old 09-24-2020, 12:58 PM
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i dont believe you will ever get a true vehicle invoice unless you have some one on the inside that has the ability to snag it for you, and i bet they will have no job if caught!

think about it, why would they want you to know how much cost they have in it?
Old 09-24-2020, 02:35 PM
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Originally Posted by Rolandt03 View Post
i dont believe you will ever get a true vehicle invoice unless you have some one on the inside that has the ability to snag it for you, and i bet they will have no job if caught!

think about it, why would they want you to know how much cost they have in it?
I think you are right. I have a close friend who does all the fleet sales for a dealership, and he told me to come to him and he would get me basically the cost of the vehicle plus whatever the dealer needed to break even. He ended up only saving me like $300 over what the salesman quoted me, I knew he was full of it at that point.
Old 09-24-2020, 05:02 PM
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From what I've heard the net price the dealer pays for a vehicle is really unknown until the vehicle is sold and the floor plan financing closed, and the manufacturer incentives are collected. They can get in the ball park, but not really exact.
Old 09-24-2020, 05:16 PM
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I remember you used to be able to get invoice prices from Kelly Blue Book and Edmunds a few years ago but something's changed recently. When I went new car shopping last fall, I couldn't find invoice pricing anywhere. The only thing I came up with was pricing from True Car.com and other sites which supposedly gave you a good ballpark price for the vehicle in your area. I ended up pricing the car I wanted with 3-4 dealers and had a friend who had a friend that worked in a dealership verify their pricing for me. He ended up beating all the other prices I got and I got the car through him.
Old 09-24-2020, 05:19 PM
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I have news for you, the average markup from invoice to MSRP is $300-$1200 depending on make.
Old 09-24-2020, 05:34 PM
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In another life, I was a salesman at a Honda/ Pontiac store, there was invoice, tissue, and the number discussed in managers meeting that was never disclosed to lowly salesmen.
They claimed to only make 115 dollars on a base civic and lose money on every Pontiac while fielding modified class ocean racer.
Old 09-24-2020, 05:37 PM
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Seems to be more of a secret than Colnel Sanders’s recipe lol. Everyone in a dealership or ever having worked at one has been sworn to secrecy. I’ve known owners of dealerships and have been promised a deal on a new vehicle. It has never panned out
Old 09-24-2020, 06:02 PM
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It’s no secret. Ask to see the invoice and I’ll show it to you. There is nothing to hide and like I said, the markup is way less than you’d think. Most new cars are advertised way behind invoice.
Old 09-24-2020, 06:13 PM
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New car markup is surprisingly thin, and there is a little bit in mfg holdbacks and programs. Real money on new cars is made in the finance office.
Old 09-24-2020, 06:22 PM
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I’ve been selling Lincoln and Fords for over 24yrs.
‘invoice less 20%’? Yeah NO.
On a 2020 Lincoln Navigator with an MSRP of $100k on the sticker the invoice is around $95k. We have $1000 factory rebate on it now. Price will be around $94k+++ on it. Anyone who thinks they are getting 20% off on any vehicle is politely wrong.
And anyone who would like some help getting things straight on any Ford or Lincoln is welcome to pm me. I will do what I can to help keep your local dealer honest.
But lastly remember some people make a living doing it. It’s a business and like every other one the goal is to make money.
Old 09-24-2020, 06:40 PM
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I bought new a couple years ago. Got a feel of best price from truecar recent deal posts. From there shopped via internet for a couple weeks. Found two aligned with what I wanted and priced close enough to visit in person. Then stopped by the local dealer to see what they had. They had one that would work but with more options than necessary. Long story short, local dealer came through with an acceptable offer. BUT I did not care if they did or not. If I had cared, the deal likely would not have occurred.

The reason it’s so hard to figure out pricing is no one really knows what “actual” incentives/ rebates are being offered by the manufacturer. From what I’ve been told, it’s a moving number by design for purpose.
Old 09-24-2020, 09:42 PM
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Yes I understand people have to make a living no doubt. That’s what confuses me. If they’re selling these vehicles on such thin margins where’s the money coming from to pay all these high paid employees. Owners have jets and sales managers knocking down 3-400k annually. Just makes u wonder.
Old 09-24-2020, 09:50 PM
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Originally Posted by 7.62Kolectr View Post
I’ve been selling Lincoln and Fords for over 24yrs.
‘invoice less 20%’? Yeah NO.
On a 2020 Lincoln Navigator with an MSRP of $100k on the sticker the invoice is around $95k. We have $1000 factory rebate on it now. Price will be around $94k+++ on it. Anyone who thinks they are getting 20% off on any vehicle is politely wrong.
And anyone who would like some help getting things straight on any Ford or Lincoln is welcome to pm me. I will do what I can to help keep your local dealer honest.
But lastly remember some people make a living doing it. It’s a business and like every other one the goal is to make money.
surprising, I was just offered a 139k msrp german car for 114k. Waiting for 2021's to come out this month and see if I cant get it for 108-110.
Old 09-25-2020, 07:42 AM
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Yeah, get that invoice and make sure that they lose money on that sale.
Old 09-25-2020, 08:16 AM
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Car dealers make most of the money on used cars and maintenance, not new car sales.


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