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OMC: The Sinking of a Titan

Old 07-29-2018, 06:32 AM
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Default OMC: The Sinking of a Titan

Interesting little amateur youtube documentary.

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Old 07-29-2018, 07:30 AM
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It's a shame. OMC outboards were my choice for years.
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Old 07-29-2018, 07:46 AM
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What happens when:
you allow money managers to make decisions that only engineers should make. Buying all those boat companies, was just a big mistake pulling capital funds away from perfecting products that would have kept them alive, ie the Ficht outboards and Cobra outdrives. If the money spend to buy all those boat companies was spent on the Ficht and the Cobra, there could have been a whole different outcome in the marine business.....
BTW, the Cobra outdrive was a product that could have been highly competitive, had the shift cables & adjustment procedure been perfected before they were released for sale. Mine has been nearly trouble free for the 15 years I owned it. The Ficht fiasco, could have been avoided as well.
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Old 07-29-2018, 08:49 AM
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I sincerely miss Lawnboy most of all. Their little two stroke push mowers were wonderfully light and reliable and ran forever. I still have two that see frequent use. Yeah, yeah, I know the name is still marketed but they are not the same at all anymore than the Evinrude of today has anything to do with Evinrude of the past.

I hate that so many of the staple companies I grew up with are gone.
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Old 07-29-2018, 08:55 AM
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I was an OMC only guy for many years. My last OMC product was a 1997 225. I bought Yamaha 15's and a couple of 25's for my charter operation....Yamaha 15's were the best to use on `4' skiffs...they are light, durable and nearly trouble free. In 2007 - - I bought a boat wit a pair of suzuki 4 strokes...Holy cow I knew I was going to replace them in short order with a quality OMC product or maybe even a pair of Yamaha's...... * years later I repowered with bigger Suzukis.... Just saying, Suzuki dependability is hard to beat. Sad to see OMC go the way of the DoDo
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Old 07-29-2018, 09:42 AM
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Here are a couple of more detailed and accurate articles about OMC, its highs and lows, and why the eventual demise.

https://boatmags.com/the-rise-and-fall-of-an-outboard-giant/

http://articles.chicagotribune.com/2000-09-01/business/0009010220_1_outboard-marine-george-soros-bet
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Old 07-29-2018, 10:21 AM
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Originally Posted by seahorse View Post
Here are a couple of more detailed and accurate articles about OMC, its highs and lows, and why the eventual demise.

https://boatmags.com/the-rise-and-fall-of-an-outboard-giant/

http://articles.chicagotribune.com/2000-09-01/business/0009010220_1_outboard-marine-george-soros-bet
Thank you, that was an interesting read, between my son and I, we have 3 50hp loopers, 1 70hp looper, and a 1978 15, all OMC!
Of course I bought a 115 Mercury as I could not find a looper v4 OMC and have officially gone black!
I do enjoy working on the loopers, just something that takes me back to when it was only them and Mercury when I was a kid in the 60's-70's.
These OMC loopers will be kept around a long time by my Son and I as they are a blast to run.
God bless America!
BWP
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Old 07-29-2018, 11:24 AM
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nothing but evinrude from 1976 to 1990. 25, 35,115, and finally the 235. that's the one that broke me. i couldn't believe how much gas it drank and the magnets kept coming off the flywheel.

I went black (merc 150} and never went back

i was also a fan of the lawn boy hookah dive rig they used to make.
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Old 07-29-2018, 11:58 AM
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I was all Evinrude from 1963-2012. I’m even thinking I might paint my Yamaha 115 cowl white and add 1968 Johnson graphics for a nostalgic old school look...On my old school new Rabco.
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Old 07-29-2018, 12:59 PM
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Originally Posted by mulberryg View Post
nothing but evinrude from 1976 to 1990. 25, 35,115, and finally the 235. that's the one that broke me. i couldn't believe how much gas it drank and the magnets kept coming off the flywheel.

I went black (merc 150} and never went back

i was also a fan of the lawn boy hookah dive rig they used to make.
Yup, the 235 was aptly nicknamed the Too Thirsty Five.
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Old 07-29-2018, 09:02 PM
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But everyone in charge all had MBA’s and was really smart, how could it possibly have failed?!?
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Old 07-30-2018, 04:53 AM
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Damn shame.
Many fail to realize the absolute insane amounts of r&d omc did trying new designs etc that either flopped or paved the way for all the other manufacturers saving them untold amounts of money and r&d. The good old days when they weren't afraid to try anything.
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Old 07-30-2018, 05:08 AM
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Originally Posted by Jeopardy954 View Post
But everyone in charge all had MBA’s and was really smart, how could it possibly have failed?!?

Watch the movie "Wall Street" and note what they wanted to do with the airline takeover, then ask a former OMC employee what happened to his pension plan compared to what it was prior to George Soros & Greenway's arrival.
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Old 07-30-2018, 05:38 AM
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That was 15 minutes will never get back. No real substance there, just a timeline of events. Blaming the EPA for their demise was the icing on the cake. They absolutely destroyed Waukegan harbor... 25 years later and it's still a disgusting mess. Dredging goes on every year and there is a PCB waste field on land. I doubt that area will ever recover.
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Old 07-30-2018, 06:01 AM
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Kinda surprised that BRP isn't being billed for the cleanup of Waukegan harbor. I used to love me some OMC outboards, but washing their waste fluids down the drain is as uncool as it gets. Usually in a company buyout the new owner also accepts environmental liabilities as well, but past owners can often be sued for cleanup costs, especially those unrevealed at the closing of the sale. Soros can certainly afford the bill, as can BRP.

​​​​​
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Old 07-30-2018, 06:05 AM
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Oh gosh, I bought my first 140 looper in I think 1984, the first one the dealer received, would run forever, however would not idle for two minutes, then got a 60 degree 175, which was a great engine and the last OMC was a 1995 225 Ocean Pro that could go through 75 - 100 gallons of gas...easy....in a day of off shore fishing. At today's gas prices I don't see how anyone would still have an old looper hanging on their transom. "Back in the day" all you saw offshore was white engines, things have changed!
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Old 07-30-2018, 07:06 AM
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Originally Posted by DonV View Post
Oh gosh, I bought my first 140 looper in I think 1984, the first one the dealer received, would run forever, however would not idle for two minutes, then got a 60 degree 175, which was a great engine and the last OMC was a 1995 225 Ocean Pro that could go through 75 - 100 gallons of gas...easy....in a day of off shore fishing. At today's gas prices I don't see how anyone would still have an old looper hanging on their transom. "Back in the day" all you saw offshore was white engines, things have changed!
I remember when the Evinrude 235 was the "King Mac Daddy" of the outboard world. Everyone was drooling over them. Went on a guided trip on Okeechobee in 1987ish and the guide had a 20' Storm with a 235 Evinrude on it. Beast would fly, at least by 1987 standards.

Years ago (circa 1994) I had a 1963 Evinrude 75hp V4 and you want to talk about sucking down gas? I replaced it with a 140 looper and cut my fuel consumption probably in half. Those old OMC gas hogs is probably why I chuckle when people say that the OX66 is thirsty.
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Old 07-30-2018, 07:27 AM
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Originally Posted by Jeopardy954 View Post
But everyone in charge all had MBA’s and was really smart, how could it possibly have failed?!?
Stupid customer base.
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Old 07-30-2018, 07:30 AM
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Originally Posted by Jeopardy954 View Post
But everyone in charge all had MBA’s and was really smart, how could it possibly have failed?!?
Now the current team of MBA's/PHD's at Evinrude also need to take note.

Give the customers what the customers want.

Hint: It is not two strokes.
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Old 07-30-2018, 08:20 AM
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Originally Posted by alloyboy View Post
Now the current team of MBA's/PHD's at Evinrude also need to take note.

Give the customers what the customers want.

Hint: It is not two strokes.
The Yamaha MBAs and PHDs continue to challenge your authority by ignoring your edict. https://global.yamaha-motor.com/busi.../products/2st/ What are you going to do about it?
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