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End of a legend?

Old 12-12-2017, 06:18 AM
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http://www.boattest.com/view-news/56...mpany-for-sale

Looks as if the legendary boat brand has some issues.The economy,the horrible new look styling and the lack of new buyers is hitting home hard.
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Old 12-12-2017, 12:12 PM
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I really wouldn't classify sea ray as legendary
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Old 12-12-2017, 12:40 PM
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Originally Posted by gregb5220 View Post
I really wouldn't classify sea ray as legendary
next to bayliner i bet they popped more boats of all sizes and types than any manufacturer.
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Old 12-12-2017, 01:58 PM
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the economy and new buyers are definitely not the issue. Boat sales are off the charts.
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Old 12-12-2017, 02:03 PM
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there is a lot of them, not in my area but they are around . to bad they dropped the laguna line as they were ahead of the curve with them
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Old 12-12-2017, 02:10 PM
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Another one bites the dust ....
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Old 12-12-2017, 02:47 PM
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.Water sports boats, pontoons, day boats are driving the market.
They did close there Bayliner plant in Brazil

US sales of recreational boating products are expected to increase 6.1 percent per year to $13.1 billion in 2018. Recreational boating is seeing some of its healthiest gains in nearly a decade, a trajectory the NMMA expects to continue through 201
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Old 12-12-2017, 03:04 PM
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Originally Posted by JoeR2 View Post
the economy and new buyers are definitely not the issue. Boat sales are off the charts.
May want to read the article. New boat sales are still way down.
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Old 12-12-2017, 03:09 PM
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Originally Posted by MajSchaefer View Post
May want to read the article. New boat sales are still way down.
I cant see why new boat sales are in the dumps. With the new Bertram 35 going for the incredibly economical price of $1.3M, it doesn't make any sense
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Old 12-12-2017, 03:24 PM
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Originally Posted by Thalasso View Post
US sales of recreational boating products are expected to increase 6.1 percent per year to $13.1 billion in 2018. Recreational boating is seeing some of its healthiest gains in nearly a decade, a trajectory the NMMA expects to continue through 201
"Boating products" counts things like coolers and floaties!!

From the article:

"In 2000, there were 342,000 new boats sold in the U.S. – outboard boats of all kinds, inboard ski/wake boats, inboard cruisers, and sterndrive boats. Today, new boat sales, in the same categories, total less than half that number. Not sure if they were ignoring all other boat types in that analysis, or if that includes those too.
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Old 12-12-2017, 03:27 PM
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This was all covered last week here on THT.

As the industry trends increasingly towards outboard powered boats, Sea Ray sales have been down...

https://www.tradeonlytoday.com/manuf...-for-brunswick
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Old 12-12-2017, 03:31 PM
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Not great boats although pretty decent. Certainly well above Bayliner.
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Old 12-12-2017, 04:13 PM
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As a businessman I alway find it funny how giant companies miss the mark. ig.Sears should have been Amazon. The post office should have been the largest Email server and Searay didn’t see the CC market. They have the best of everything in the boat manufacturing business. Yet they let the market go right by.
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Old 12-12-2017, 04:18 PM
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I don't get how boat builders stay in the game with the prices they charge.
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Old 12-12-2017, 04:22 PM
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Originally Posted by YFMF View Post
I don't get how boat builders stay in the game with the prices they charge.
I agree. And with the amount of manufacturers out there as well.

Half of them could go under and we wouldn’t notice.
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Old 12-12-2017, 04:22 PM
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Originally Posted by km1125 View Post
"Boating products" counts things like coolers and floaties!!

From the article:

"In 2000, there were 342,000 new boats sold in the U.S. – outboard boats of all kinds, inboard ski/wake boats, inboard cruisers, and sterndrive boats. Today, new boat sales, in the same categories, total less than half that number. Not sure if they were ignoring all other boat types in that analysis, or if that includes those too.
U.S. Boat Sales Float Back to the Top, Expected to Surge through 2018
https://www.nmma.org/press/article/21009

Top 4 Boating Trends to Watch in 2017

Affordable, versatile boats helping a new generation become boaters—Manufacturers are making smaller boats (watersports boats, pontoons, day boats, etc.) that are more affordable as they aim to attract new, younger boaters and even more sales. What’s more, boats are also becoming more versatile, providing an all-in-one experience from fishing to cruising to watersports, making them more appealing to a wider audience.
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Old 12-12-2017, 04:31 PM
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Originally Posted by gf View Post
This was all covered last week here on THT.

As the industry trends increasingly towards outboard powered boats, Sea Ray sales have been down...

https://www.tradeonlytoday.com/manuf...-for-brunswick
Do to the market shift (strongly) to pontoons.The market shift to outboard power has been closely associated to the types of boats that consumers want to buy.
Outboard-powered deck boats are creating demand for outboard engines in a segment of the market where there wasn’t much demand 10 or 15 years ago. People are buying outboard-powered pontoons today, where in the past they might have bought a runabout, because they can go 50 miles an hour and still seat a dozen people and do tow sports and all kinds of things.

Outboard engine sales continue to surge on the ... - Boating Industry
boatingindustry.com
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Old 12-12-2017, 05:54 PM
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Originally Posted by ButchDavis View Post
Not great boats although pretty decent. Certainly well above Bayliner.
Hmmm...could you be a bit more vague?


Originally Posted by fireisland1 View Post
As a businessman I alway find it funny how giant companies miss the mark. ig.Sears should have been Amazon. The post office should have been the largest Email server and Searay didn’t see the CC market. They have the best of everything in the boat manufacturing business. Yet they let the market go right by.
This is a very astute observation. 10 years ago, many were predicting the downfall of the LARGE outboard engine. The economy was tanking, and many predicted the $25,000 and up outboard market was an absurd idea. Although the jury is still out on the >$75,000 outboard market, large outboards are here to stay.

As for SeaRay...yes, the failure to not only recognize the preference/popularity of the outboard engine, but to not even produce a large, outboard based product until very recently...it's like a major auto company not producing an SUV or Pick-up.

I think other manufacturers like Formula need to take note...
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Old 12-12-2017, 06:25 PM
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Originally Posted by fireisland1 View Post
As a businessman I alway find it funny how giant companies miss the mark. ig.Sears should have been Amazon. The post office should have been the largest Email server and Searay didn’t see the CC market. They have the best of everything in the boat manufacturing business. Yet they let the market go right by.
This ^^^
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Old 12-12-2017, 06:54 PM
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Originally Posted by fireisland1 View Post
As a businessman I alway find it funny how giant companies miss the mark. ig.Sears should have been Amazon. The post office should have been the largest Email server and Searay didn’t see the CC market. They have the best of everything in the boat manufacturing business. Yet they let the market go right by.
While this is very true, even if they did hop on the new market of CC's with big outboards, odds are you'd still be getting an average boat most likely underpowered with a cored hull. Not trying to bash Sea Rays (i've also owned one) but they cut so many corners on cost most 10 year old boats look 30+ years old. Doubt they would be selling many boats even if they did change production.
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