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Contender, Thoughtfuly Desinged?

Old 02-28-2012, 12:41 PM
  #21  
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Originally Posted by Clam_Alert View Post
Even that doesn't cut the mustard here. We need to see the warranty for the "thoughtfuly desinged" model.

I'm guilty of a careless typo once in a while, but a two-page ad should be perfect and not have two glaring errors.
Especially when there are only 7 words involved in the whole ad!!
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Old 02-28-2012, 12:42 PM
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Stuff happens. Shouldn't happen, but it does.

I was with a manufacturer, and when we did new product brochures, we had people all through the building read the finished copy to look for mistakes in both the words and the visuals. Once we caught "everything" it went to print. It was printed with two typo's, and one boat where a piling had been removed from a photo, but the mooring line running to the piling was still attached to the deck cleat.

Also had a sign painter (pre-vinyl) who had done trucks for every marina in town, letter a buddies dually with Mercruiser on one side, and Mercruser on the other.

Once you introduce the human to the equasion, it all goes to hell . . . .
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Old 02-28-2012, 12:58 PM
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Originally Posted by Design59 View Post
Stuff happens. Shouldn't happen, but it does.

I was with a manufacturer, and when we did new product brochures, we had people all through the building read the finished copy to look for mistakes in both the words and the visuals. Once we caught "everything" it went to print. It was printed with two typo's, and one boat where a piling had been removed from a photo, but the mooring line running to the piling was still attached to the deck cleat.

Also had a sign painter (pre-vinyl) who had done trucks for every marina in town, letter a buddies dually with Mercruiser on one side, and Mercruser on the other.

Once you introduce the human to the equasion, it all goes to hell . . . .
I am the worse when it comes to grammar & spelling, but working for a Swiss company and reading some of our brochures ... makes me feel a little better about my grammar & spelling.
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Old 02-28-2012, 01:09 PM
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Done on purpose, already has 500+ reads on THT. Free advertising.
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Old 02-28-2012, 01:12 PM
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i wonder if there is a privity clause in the ad agency's contract...
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Old 02-28-2012, 02:17 PM
  #26  
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Originally Posted by BigosS View Post
That is a real shame. Baby Jesus and teachers everywhere are crying. If I were the CEO of Contender, I would be firing people and ad agencies. It is odd that they spelled the hardest word correctly.
What word...Contender?
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Old 02-28-2012, 04:08 PM
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We understand that this looks unprofessional and we are indeed embarrassed. This ad has touched several hands before going to print, and the errors were overlooked by all. Even though misspelled, we believe that the intended message is still easy to read. We do THOUGHTFULLY DESIGN and METICULOUSLY CRAFT each vessel. We like to believe that our boats are born from passion, and we will never arrogantly tell our customers what they want. We let them tell us, and we build it. In our opinion, It is this reason that more world records have been caught on Contender's than any other outboard powered boat according to the IGFA. As for the warranty comments those who are the original owners of Contenders and have had a recent problem will tell you about their pleasant warranty experiences over this past year. In fact we invite you to ask Team Bloodstream about their feelings on their new boat and their warranty service. Contender has been making many positive strides, and we ask you to pay as much attention to that as you do to our spelling errors.

Tight Lines.
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Old 02-28-2012, 04:35 PM
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Originally Posted by ContenderBoats View Post
We understand that this looks unprofessional and we are indeed embarrassed. This ad has touched several hands before going to print, and the errors were overlooked by all. Even though misspelled, we believe that the intended message is still easy to read. We do THOUGHTFULLY DESIGN and METICULOUSLY CRAFT each vessel. We like to believe that our boats are born from passion, and we will never arrogantly tell our customers what they want. We let them tell us, and we build it. In our opinion, It is this reason that more world records have been caught on Contender's than any other outboard powered boat according to the IGFA. As for the warranty comments those who are the original owners of Contenders and have had a recent problem will tell you about their pleasant warranty experiences over this past year. In fact we invite you to ask Team Bloodstream about their feelings on their new boat and their warranty service. Contender has been making many positive strides, and we ask you to pay as much attention to that as you do to our spelling errors.

Tight Lines.
I am a Contender owner and love my boat. But I have to be honest. I think the fact that the warranty is not transferable is a major issue, and one that I have personally suffered. Many boats change hands within the first couple of years, thus making the 10 year warranty somewhat illusory. I'm not sure I would re-purchase a Contender because of this.

Perhaps Contender can institute a transfer of warranty program as long as the hull is inspected and an inspection fee paid. That would be reasonable.
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Old 02-28-2012, 06:20 PM
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Originally Posted by SirFer View Post
Maybe they spent too much on R&D for the bay boat and couldn't afford proofreading.

This is their full page ad on the inside cover of the Capt. Harry's catalog that came yesterday. I'm not trying to start a war, we all know that they make incredible fishing machines that truly are thoughtfully designed, I just thought it was funny.

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Whats the big deal? The agency just didn't have enough experiAnce.
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Old 02-28-2012, 08:24 PM
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Originally Posted by ContenderBoats View Post
We understand that this looks unprofessional and we are indeed embarrassed. This ad has touched several hands before going to print, and the errors were overlooked by all. Even though misspelled, we believe that the intended message is still easy to read. We do THOUGHTFULLY DESIGN and METICULOUSLY CRAFT each vessel. We like to believe that our boats are born from passion, and we will never arrogantly tell our customers what they want. We let them tell us, and we build it. In our opinion, It is this reason that more world records have been caught on Contender's than any other outboard powered boat according to the IGFA. As for the warranty comments those who are the original owners of Contenders and have had a recent problem will tell you about their pleasant warranty experiences over this past year. In fact we invite you to ask Team Bloodstream about their feelings on their new boat and their warranty service. Contender has been making many positive strides, and we ask you to pay as much attention to that as you do to our spelling errors.

Tight Lines.
How many times did you read this over to make sure there wasn't a single error? Who cares about spelling anyway...meaningless.
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