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Msrp versus real Cost ?

Old 12-30-2019, 05:46 AM
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Default Msrp versus real Cost ?

Im wondering what folks are truly paying below Msrp on a boat. Lets use for example the Ranger Bay 2360 or 2510 as an example with a Msrp of 100k optioned out. I know trucks are a different animal however, I paid twenty-seven percent below Msrp not including taxes when I purchased my F150.

I also think Msrp's can be inflated but thats another story. This next boat I purchase may be new and most likely my last but I know I will not pay Msrp. So for the folks that have bought new in this Msrp price range have you been been able to shave at least 20 percent or more off the Msrp. ( I used 100k however I have seen some new 2510's online for 80-90k with electronics/T-Top and trailer included)

I am still a year away from this purchase but I love the layout of the 2360/2510 and it would definitely fit my needs for fishing and pleasure use.

R/
Old 12-30-2019, 05:58 AM
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This is a great question and one that Ive wondered about for some time. I see what I consider to be crazy MSRP's, yet it seems like the industry is very healthy. Are people just borrowing to the hilt and paying these prices or are the real sell prices 40% lower than list???
Old 12-30-2019, 06:28 AM
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The MSRP # gives buyers a good feeling when they spend less than it on a new boat, its a BS #

Have you, or anyone you know, paid MSRP on a new boat?
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Old 12-30-2019, 06:30 AM
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Originally Posted by Trayder View Post
The MSRP # gives buyers a good feeling when they spend less than it on a new boat, its a BS #

Have you, or anyone you know, paid MSRP on a new boat?
Agreed. I would not look for % below MSRP, but rather best price out of three dealer negotiations .
Old 12-30-2019, 06:30 AM
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It's all a game with the deck stacked against the buyer. You are only getting a "deal" if the product is overstocked and something they want to get rid of.The "dealers" work together so the prices are pretty much the same all over.But it never hurts to negotiate.
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Old 12-30-2019, 06:52 AM
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Aren't Rangers one price for all boats meaning that tou will get quoted the same price from various dealers no matter where you buy.
Old 12-30-2019, 06:56 AM
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Originally Posted by Trayder View Post
The MSRP # gives buyers a good feeling when they spend less than it on a new boat, its a BS #

Have you, or anyone you know, paid MSRP on a new boat?
Ok, I should have said a different way, like I’m not paying anywhere near their top figure,,,
Anyway my thought process is 30/35 percent below Msrp and work up from their. Prices are insane but I think we all
know that,,,
Old 12-30-2019, 07:03 AM
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Start there and see what happens. Eventually you'll find a number where the sales person says yes. I know the markup on outboards isnt much.
Old 12-30-2019, 07:20 AM
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depends on the boat-custom versus production-demand/supply
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Old 12-30-2019, 07:27 AM
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Production boats....dealer is paying 30-40% less than MSRP. If the dealer is hanging a engine at their shop % of profit might be less. There is not a ton of profit in most engines that get hung, but hanging their own engines on new boats help them move new engines and keep their "level" with outboard companies.

That margin is one of the reasons some builders try to stay with direct sales as much as they can. If they are successful at direct sales and have a good volume of builds their potential for profit is dramatically increased with direct sales.

Last edited by Flatout71; 12-30-2019 at 07:37 AM.
Old 12-30-2019, 07:36 AM
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Boat and Motor superstores in Palm Harbor fl has a sweet 28' Billistic with a pair of F 300's, full Garmin electronics, head, windlass...pretty well loaded. they have had it for sale since the Springtime.

It retails for over $200k....their buy it now price is down to $144k......thats a lot of boat for the money!
Old 12-30-2019, 07:43 AM
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Might not be the best number but I special ordered my boat and got 17% off the boat as well as all accessories. Unless there is some kind of deal or promotion, last year's model I would think between 15-25 is normal. Might be different for different mfg.
Old 12-30-2019, 08:02 AM
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Originally Posted by triumphrick View Post
Boat and Motor superstores in Palm Harbor fl has a sweet 28' Billistic with a pair of F 300's, full Garmin electronics, head, windlass...pretty well loaded. they have had it for sale since the Springtime.

It retails for over $200k....their buy it now price is down to $144k......thats a lot of boat for the money!

So a 30% discount off MSRP. That starts to make sense to me.
Old 12-30-2019, 10:33 AM
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Originally Posted by Striper4 View Post
I know trucks are a different animal however, I paid twenty-seven percent below Msrp not including taxes when I purchased my F150.



R/
Or so you were lead to believe
Old 12-30-2019, 11:10 AM
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Originally Posted by lookinforsnook View Post
Aren't Rangers one price for all boats meaning that tou will get quoted the same price from various dealers no matter where you buy.
No
Old 12-30-2019, 11:30 AM
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Originally Posted by Apexwarrior View Post
So a 30% discount off MSRP. That starts to make sense to me.
For production boats up to 30% off sounds about right. And the dealer is still making some money off a deal like that. Could be a few grand for them or more after the expenses are calculated.
My friend got a 27’ Boston whaler dauntless with twin 300’s for 145K plus taxes, fees, etc... this was a year and half ago and right now the MSRP is 216K. No electronics since he did them elsewhere. At that point the dealer told him there wasn’t much left to make on the boat. It had been there for a while so they just wanted to deal. Most buyers don’t want the twin 300’s and usually get the 225’s.
Old 12-30-2019, 11:34 AM
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Originally Posted by Apexwarrior View Post
So a 30% discount off MSRP. That starts to make sense to me.
Many factors to consider, so the question about percent of discount is difficult to determine.
Old 12-30-2019, 02:42 PM
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Tough question. I just bought a 2020 Calcutta 263 and paid whatever they told me the price was. Pay it or move on. My prior boats all had discounts between 10%-20% off list and usually some freebies thrown in. Really depends on the builder and the boat as well as the dealer if there is one.
Old 12-30-2019, 02:55 PM
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MSRP for my previous boat (Striper 2601, ready to fish) was 163k. I paid under 100k.

My toy hauler was listed at 36k, I paid 23k

My travel trailer was listed at like 32k and I paid 26k

4 runner listed at 52k, paid 44k. There was a TRD Pro mt wide really liked and we looked at it too, but they wanted 6 or 8k OVER MSRP for it. Someone paid it too.
Old 12-30-2019, 03:18 PM
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Originally Posted by Apexwarrior View Post
So a 30% discount off MSRP. That starts to make sense to me.
no, that doesn't make sense. There is no set mark up for all mfg's.
I spent many years working for a distributor in a different industry, selling products from at least a hundred mfg's, and MSRP mark up was as low as 10% from a few mfg's to as much as 50%. So the company that only had a 10% mark up, there was no discounting, at all, to anyone. A 50% mark up, you could easily get a 30% discount.

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