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Evinrude. Going forward.

Old 11-08-2019, 07:39 AM
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Default Evinrude. Going forward.

Trade Only a boating industry publication published an article in their last edition titled, "Giving up the ghost".
The article touches on a few things BRP is planning as it wades further in to the marine industry via its newly created BRP marine group.
Here's a few screen shots from the Analyst and Investors Meeting webcast thats linked in the article. The webcast link is in the link I'll add at the bottom of this post. Marine part starts at about page 70.













https://www.tradeonlytoday.com/tech/giving-up-the-ghost

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11-08-2019, 09:23 AM
Elgreco809
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Originally Posted by alloyboy View Post
Like they pulled off capturing the outboard motor market with the Etec?


Old 11-08-2019, 07:47 AM
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So they are not taking on the big boys head to head. They will continue into unique, niche products
Old 11-08-2019, 07:52 AM
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Depends on how you define big boys. The big boys are the Pontoon and Aluminum boat segment when you're looking at future growth. They rolled out the 1.9 3 cylinder to participate in the fastest growing segment. Since when is the largest segment a niche? (Other than here on THT of course)

Old 11-08-2019, 07:53 AM
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That could be neat. Will be interested if they can pull it off.
Old 11-08-2019, 08:00 AM
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Originally Posted by Elgreco809 View Post
That could be neat. Will be interested if they can pull it off.
Like they pulled off capturing the outboard motor market with the Etec?
Old 11-08-2019, 08:03 AM
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Originally Posted by rocksandblues View Post
So they are not taking on the big boys head to head. They will continue into unique, niche products
Appears to be the situation.

For some companies, finding a niche and staying in it is their way. Not a wrong way. Just a different way.

We are number four and are content being there.
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Old 11-08-2019, 08:05 AM
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so ghost is an inboard?
Old 11-08-2019, 08:09 AM
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Like a moth to a flame...
Its called innovation.. If BRP does it, it’s bad. If brand X does it, it’s earth moving. Lol!
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Old 11-08-2019, 08:18 AM
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The Trade Only Today article says aluminum boats represent 70% of the outboard market. Wow
Old 11-08-2019, 08:39 AM
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Originally Posted by Aquasportfisher View Post
The Trade Only Today article says aluminum boats represent 70% of the outboard market. Wow
Hard to believe if you live near and only boat on salt water.
Look at the growth of the pontoon segment. 10 years ago, they were 2- 24' aluminum tubes with a couple of bench seats and a 70 hp on them. Today, they're nicer and better set up than my living room!
The numbers aren't available, but look at how many big CC's that have 3-5 outboards hanging on the back today vs. 10 years ago.
The outboard industry evolves mostly in small increments. Lighter, more displacement, more horsepower... Here on THT is it's not a bigger 4 stroke, it's not visionary. These designs are a revolutionary leap.
Old 11-08-2019, 09:01 AM
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So is BRP going back with sterndrives? Shades of the OMC Cobra!
Old 11-08-2019, 09:09 AM
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BRP is a solid company, divested in many markets. They will be fine.
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Old 11-08-2019, 09:10 AM
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It looks like it will still be an outbord.
https://www.thefishingwire.com/relea...8-cee7e6481f95
Old 11-08-2019, 09:13 AM
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Evinrude is pretty proud of the parts commonality of the outboard products. In the 25-300 HP category, 83% of the parts are the same according to the "become a dealer" link on their web site.. I can't see them wandering too far from that concept. Shorten up the mid section on an outboard and stick it under the deck is what I'm guessing. It'll be interesting to see.
Old 11-08-2019, 09:17 AM
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The OMC Quiet Rider and the Force L Drive were big hits.
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Old 11-08-2019, 09:19 AM
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It certainly looks like a lot of the powerhead will be in the water . That should be interesting.
Old 11-08-2019, 09:23 AM
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Originally Posted by alloyboy View Post
Like they pulled off capturing the outboard motor market with the Etec?


Old 11-08-2019, 09:28 AM
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so theyre literally going bust or creating a new lineup of i/o drives called ghost or what ?
Old 11-08-2019, 09:32 AM
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How far is the design concept beyond photo shopping a Manitou twin outboard tritoon?
Old 11-08-2019, 09:38 AM
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Originally Posted by Elgreco809 View Post
Originally Posted by alloyboy View Post
Like they pulled off capturing the outboard motor market with the Etec?
Jethro1, AKA alloyboy (you never did explain why you stopped using the Jethro1 screen name) has been a reliable (unfortunately so) self proclaimed "Reporter" of this kind of news. In particular, news from BRP. He missed this one. Was it by choice? I guess he couldn't lead with a convincing enough spin on the article despite being in the industry drawing a paycheck from working on Yamhas.
Mercury parent Brunswick is pulling off growth and a strong visible market presence in part by owning brands to hang motors on like Boston Whaler, Bayliner, Crestliner, Harris, Lowe, Lund, Sea ray, Princecraft and a few others. And, in partnership with other companies like White River marine group brands, Tahoe, Ranger, Sun Tracker, Nitro, etc... Just a few months ago, Brunswick bought Freedom Boat club. A club that owns and operates over 2,200 boats. What kind of boats and motors do you think you're going to see when they update that fleet?
How many mercury motors do you see hanging on Grady Whites? How many transoms does Yamaha have under contract?
BRP has chosen the fastest growing segment to start doing the same thing. Why the heartburn? Until recently, Evinrude only participated in the repower market. There aren't nearly as many Evinrude dealers than there are four stroke outboard dealers. Why is this such a burr under your saddle?
The truth is, the E-tec platform is more fuel efficient, more powerful in its class than 4 strokes, requires less maintenance overall, offers better standard features, and has a better warranty than any other outboard on the market.
Given your perch and being employed at a Yamaha dealership , I understand your desire to bash.

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