The Hull Truth - Boating and Fishing Forum - View Single Post - Strictly Bourbon...
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Old 11-17-2016, 02:13 PM
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Originally Posted by KeithS View Post
Ok , what's "store Picks" mean? Is it a special that only certain stores have access too? Is it found out on the shelf or do you have to ask for it?
Stores will go to a distillery, or have a connection with one. If they visit, they will taste several samples and pick their favorite. They then buy the barrel. Distillery bottles that barrel (aka single barrel), slaps on a special label (Hand picked by ABC Liquors), and the store then sells it as a store pick.

Doesn't always mean the bottle is going to be good. But if you have a good liquor store with someone that knows bourbon, they often pick a nice barrel. They also take note of customer feedback and sales. They then relay that info back to the distiller when choosing their next barrel.