Thread: Under Armour
View Single Post
Old 11-05-2007, 04:22 AM
Senior MemberCaptains Club Member
Join Date: Sep 2006
Posts: 3,389
Default Re: Under Armour

IMO UA is all hype and marketing. Not that their stuff is bad, it isnt. But, it was not and is not new or novel. They came up with a catchy name and did a good marketing job to sell something that was already out their, but a niche market. They turned it mainstream.
DrJim is offline