Kalin's Big'N jigs with 10" grub tails, preferably tipped with a piece of squid or octopus. Very durable, sometimes several fish on one piece of squid or octopus.
We jig them in BC and AK with 9-foot salmon rods and salmon reels - like the springy action much better than using a heavy rod. Depending on depth and current, use 8, 12, or 16 oz jigs, and of course braided line. 40lb is plenty strong, and pretty skinny, so it's affected less by current. Have caught several upwards of 100lb buts with these rigs.
Here's a pic of one over 6 feet long, upwards of 200 lb, caught with a bullet-head jig tipped with octopus. Took over an hour to bring to boat side with the salmon rod and Abu 6501 reel.
http://farm3.static.flickr.com/2061/...68f0dbe64e.jpg