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spearfish3 - 7/30/2006 12:34 AM King, My cooment was made about the 3 lb Platnum, diamond encrusted lure. I think King Bling is a cool name, but I cannot ever see a fisherman spent 1 mill on a fake lure. Sorry if it came off as negative towards you.
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Actually spearfish3, someone DOES intend to fish this lure:
Friday, July 28, 2006 Don't lose this lure, it's worth $1 millionBy DAVE STREGE
The Orange County Register
What has 4,753 diamonds and rubies, 3 pounds of platinum and 14- and 18-karat gold, measures more than 12 inches long, looks like something from a chandelier at the Ritz and is worth $1 million?
Oh, and it has two hooks.
Give up?
It's a fishing lure. Not just any fishing lure. A fishing lure with more bling-bling than a rap star.
The Million Dollar Lure debuted last week at a fishing tackle trade show in, appropriately enough, Las Vegas.
It is the creation of Mac McBurney of the relatively new MacDaddy's Fishing Lures Inc., a company that also offers more affordable lures such as the Diamond Lil at $10,000.
Crazy? Why, yes, it is crazy. Especially since McBurney plans on actually using and selling the $1 million marlin lure.
"We're ready to take it fishing," said McBurney of Shell Beach near San Luis Obispo.
McBurney plans to fish with the Million Dollar Lure for the first time at the Bisbee's Black and Blue Marlin Jackpot Tournament in Cabo San Lucas in October.
In the richest marlin tournament in the world, he'll be fishing with the most expensive lure in the world.
"I'd just like to see that thing catch a fish," tournament director Wayne Bisbee said. "Can you imagine if a big blue marlin came up and bit that thing and then they lost it? I'd usually say they potentially lost a million dollars (because the fish got away). In this case, a million dollars is literally lost."
Working with McBurney, Bisbee plans on creating a rigging contest to determine who will tie the Million Dollar Lure to the fishing line.
"It isn't going to be my knot," Bisbee said.
McBurney said he also will use an Ultimate SmartLink Titanium Ring in case of snags. The ring pulls free from the hook when the rod tip is pointed at a snag. So the hook is lost, but the lure is saved.
"I'm using them on my other lures right now and having great success with them," McBurney said.
He hasn't lost a lure yet.
The company's other diamond lures, engraved lures and gold-plated lures range from $20-$10,000. Flies go from $275-$30,000. There's something for everybody, McBurney said.
But do they catch fish?
"Yeah, they catch fish," McBurney said. "Nothing shines like gold and diamonds in the water (to attract fish)."
And, yes, people do lose them.
On a TV shoot last year, Andy Lightbody of Rocky Mountain Television lost four flies totaling $13,000, McBurney said, adding that divers recovered two of them.
"One of the things I've learned is, you don't throw a $10,000 lure where you know you're going to lose it," he said.
McBurney, who once fashioned lures out of copper as a kid, is a retired jewelry designer. He made two commemorative "bling" lures for his father and best friend in 2002 and presented them while on a fishing trip in Alaska.
His father and friend both caught fish with the lures and then retired them. But it wasn't until New Year's Eve 2004 when the idea of mass producing these jeweled lures emerged.
In Fiji, McBurney and his "significant other," Teri Conrad, drank champagne until 4:30 in the morning with two Aussies, who persuaded them to give it a try.
"Next thing you know I got accounts all over the world," McBurney said.
The idea for the Million Dollar Lure came during the Fred Hall Show, when McBurney started talking to the folks at Hi-5 Lures, which produced the lure that caught the winning fish at last year's Bisbee tournament.
Hi-5 let him use a mold of that Cabo Shaker marlin lure and, voila, major bling.
If you want to purchase one, get your order in now to
www.macdaddysfishinglures.com. It's a limited edition, and only 25 will be made.
Million Dollar Lure 
