Every few years, some company comes out with a new "super bullet."
Every single time, the Constitution-haters go nuts and start beating the drums to ban any ammo more potent than a pink Nerf dart.
Every single time, the "super bullet" is eventually proven to be a poor ballistic performer. Please see Black Rhino, teflon coats, and blended metal bullets.
Please don't believe the hype. And please please please do NOT bet your life on RIP ammo!!!
What should they do with this RIP ammo? Donate it to al qaeda. Our trigger pullers will be a lot safer.