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Old 02-09-2013, 05:05 PM
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Default Makers Mark dropping alcohol content.. Lets Protest!

90 proof no more! Due to availability they're watering it down!

I've never had problems buying it and this is just like Green Giant selling frozen vegetables in 13 oz. bags vs. 1 lb. bags...

The last case of Labbatts Blue I bought, I noticed the bottles were 11.5 oz. too!
Hello Belleit!

As an Ambassador, I got this e-mail:


Dear Makerís Markģ Ambassador,

Lately weíve been hearing from many of you that youíve been having difficulty finding Makerís Mark in your local stores. Fact is, demand for our bourbon is exceeding our ability to make it, which means weíre running very low on supply. We never imagined that the entire bourbon category would explode as it has over the past few years, nor that demand for Makerís Mark would grow even faster.

We wanted you to be the first to know that, after looking at all possible solutions, weíve worked carefully to reduce the alcohol by volume (ABV) by just 3%. This will enable us to maintain the same taste profile and increase our limited supply so there is enough Makerís Mark to go around, while we continue to expand the distillery and increase our production capacity.

We have both tasted it extensively, and itís completely consistent with the taste profile our founder/dad/grandfather, Bill Samuels, Sr., created nearly 60 years ago. Weíve also done extensive testing with Makerís Mark drinkers, and they couldnít tell a difference.

Nothing about how we handcraft Makerís Mark has changed, from the use of locally sourced soft red winter wheat as the flavor grain, to aging the whisky to taste in air-dried American white oak barrels, to rotating our barrels during maturation, to hand-dipping every bottle in our signature red wax.

In other words, weíve made sure we didnít screw up your whisky.

By the way, if you have any comments or questions, as always, we invite you to drop us a line at rob@makersmark.com or bill@makersmark.com. Thanks for your support. And if youíve got a little time on your hands, come down and see us at the distillery.

Sincerely,

Rob Samuels
Chief Operating Officer
Ambassador-in-Chief
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Old 02-09-2013, 05:49 PM
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Originally Posted by Classic25 View Post
90 proof no more! Due to availability they're watering it down!

I've never had problems buying it and this is just like Green Giant selling frozen vegetables in 13 oz. bags vs. 1 lb. bags...

The last case of Labbatts Blue I bought, I noticed the bottles were 11.5 oz. too!
Hello Belleit!

As an Ambassador, I got this e-mail:


Dear Makerís Markģ Ambassador,

Lately weíve been hearing from many of you that youíve been having difficulty finding Makerís Mark in your local stores. Fact is, demand for our bourbon is exceeding our ability to make it, which means weíre running very low on supply. We never imagined that the entire bourbon category would explode as it has over the past few years, nor that demand for Makerís Mark would grow even faster.

We wanted you to be the first to know that, after looking at all possible solutions, weíve worked carefully to reduce the alcohol by volume (ABV) by just 3%. This will enable us to maintain the same taste profile and increase our limited supply so there is enough Makerís Mark to go around, while we continue to expand the distillery and increase our production capacity.

We have both tasted it extensively, and itís completely consistent with the taste profile our founder/dad/grandfather, Bill Samuels, Sr., created nearly 60 years ago. Weíve also done extensive testing with Makerís Mark drinkers, and they couldnít tell a difference.

Nothing about how we handcraft Makerís Mark has changed, from the use of locally sourced soft red winter wheat as the flavor grain, to aging the whisky to taste in air-dried American white oak barrels, to rotating our barrels during maturation, to hand-dipping every bottle in our signature red wax.

In other words, weíve made sure we didnít screw up your whisky.

By the way, if you have any comments or questions, as always, we invite you to drop us a line at rob@makersmark.com or bill@makersmark.com. Thanks for your support. And if youíve got a little time on your hands, come down and see us at the distillery.

Sincerely,

Rob Samuels
Chief Operating Officer
Ambassador-in-Chief

Makers is for guests and they'll never notice.

Just hide the good stuff.
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Old 02-09-2013, 06:30 PM
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Just a trend. Jack Daniels used to be 90, then lowered to 86, now it's all 80 proof (40%). Just a way to generate profits long term. You do know Jim Beam owns Maker's Mark. King of the junk booze.
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Old 02-10-2013, 04:56 AM
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Dewers 10 year old used to be 90 proof. They screwed it up when they dropped it to 80.
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Old 02-10-2013, 05:40 AM
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To effectively protest, stop buying the stuff.
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Old 02-10-2013, 05:43 AM
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Thats why I drink Wellers!

Better taste and not over priced...


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Old 02-10-2013, 05:49 AM
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This is the face of corporate America today.

"In other words, we’ve made sure we didn’t screw up your whisky."

Let me translate "In other words, we’ve made sure we didn’t screw up your whisky, we decided to screw YOU!"

That is the biggest bullshit email I have ever seen. Yea maybe it tastes the same but shortage of what? What crap. Its all about $$$$$. In a few years they will come out with Blue Label premium with 90% and tell you that is better for he didcriminating drinker and charge you more.
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Old 02-10-2013, 05:53 AM
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I doubt a lush, errr I mean consumer such as yourself will even notice the difference.

I am a bourbon consumer myself, but I drink cheaper stuff most of the time.... 90% of the time I drink Evan Williams (green label).
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Old 02-10-2013, 07:17 AM
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Found a bottle of 45% Maker's Mark in the store this morning, but I notice the price has jumped 10%...

Sure glad to know they're gonna keep using the red dipping wax.

Last edited by yarcraft91; 02-10-2013 at 08:44 AM.
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Old 02-10-2013, 08:05 AM
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I'm a Makers Mark guy as well (although not an "Ambassador" - how does one earn those stripes?) and this is is a bullshit move. LI Grunt summed it up well. Selling everything they're able to produce so they'll offer a doctored-down product to sell even more. Way to play down to the competition. So much for differentiation. Hate that this is the current trend in the corporate world.
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Old 02-10-2013, 08:39 AM
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Makers is all I drink (when not drinking beer) Sad to hear this . Now I will just drink more... I guess thats their plan. There is always the 46 but it is a bit strong IMO . I do have a bottle of 46 that a friend of mine got for me at the factory that he dipped , and also had Mr. samuels autograph for me Plan on holding on to this one for a while
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Old 02-10-2013, 08:54 AM
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[quote=AlexD;5356143]I'm a Makers Mark guy as well (although not an "Ambassador" - how does one earn those stripes?)

Go to their website and sign up . They will potentially put your name on one of their barrels and then give you an opportunity to buy a bottle from YOUR barrell ... kinda bs if you ask me but im signed up more for the novelty than anything. Just one more junk email to delete on a regular basis. Now if they wanna make it special send ambassadors a free bottle every 6 months or so
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Old 02-10-2013, 09:09 AM
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Quote:
Originally Posted by LI Sound Grunt View Post
This is the face of corporate America today.

"In other words, weíve made sure we didnít screw up your whisky."

Let me translate "In other words, weíve made sure we didnít screw up your whisky, we decided to screw YOU!"

That is the biggest bullshit email I have ever seen. Yea maybe it tastes the same but shortage of what? What crap. Its all about $$$$$. In a few years they will come out with Blue Label premium with 90% and tell you that is better for he didcriminating drinker and charge you more.
I agree. The email was obviously put together by the marketing department to BS their way out of going cheap. They are adding water to their whiskey, simple as that.
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Old 02-10-2013, 09:10 AM
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They do send out a Christmas gift to ambassadors each year...some years better than others
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Old 02-10-2013, 09:13 AM
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Originally Posted by Cracker View Post
I doubt a lush, errr I mean consumer such as yourself will even notice the difference.

I am a bourbon consumer myself, but I drink cheaper stuff most of the time.... 90% of the time I drink Evan Williams (green label).
I stopped drinking the hard stuff but when I did I drank Evan Williams as well. Also, you might want to try George Dickel No. 12. I still do like to have a mint julep made with George Dickel every spring when our mint patch comes back to life.
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Old 02-10-2013, 12:06 PM
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They do send out a Christmas gift to ambassadors each year...some years better than others
Yup, The ice cube trays worked out pretty well.
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Old 02-10-2013, 12:37 PM
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Not enough bourbon to go round! Maker's Mark waters down its alcohol content by 3% so it can make more
The bourbon will cut its alcohol content by three per cent, an email said
Company said it came to the decision after 'looking at all possible solutions'
Chief executives said the taste of the bourbon will remain the same


PUBLISHED: 07:48 EST, 10 February 2013 | UPDATED: 12:10 EST, 10 February 2013
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Maker's Mark owners said it made the decision to reduce alcohol content so it can increase supply
Distillers of a world famous bourbon has cut its alcohol content so it can meet increasing demand for the drink.
The owners of Maker's Mark, which is distilled Loretto, Kentucky, said they are unable to produce the bourbon fast enough.
The plans became public after an email from Maker's Mark executives Rob Samuels and Bill Samuels Jr, son of the company's founder, emerged.
It announced that the bourbon - which used the slogan 'It tastes expensive... and is' - will drop its alcohol content by there per cent.
It will now be reduced to 42 per cent ABV from 45 per cent.
In the email, which was sent to clients, the pair are quoted as saying that stores have been running out of Maker's Mark because the 'demand for our bourbon is exceeding our ability to make it, which means we're running very low on supply,' according to WFPL.
They said they had made the decision after 'looking at all possible solutions'.
The executives said by cutting the alcohol content they have been able to keep the same taste and increase 'our limited supply so there is enough Maker's Mark to go around.'
The distillery is also being expanded and production capacity is being increased.
The brand was founded by Bill Samuels Sr almost 60 years ago and the first bottle produced featured the company's distinctive red wax seal.
The problem with supply may have been caused by the company underestimating the scale of demand.
Maker's Mark is aged for up to six and a half years, meaning that quantities need to be predicted in advance.
Bourbon is made from at least 51 per cent corn and has to be aged in charred-oak barrels.
Bartender Erik Lee told New York Post: 'Usually you're going to notice that. If I started putting a half shot of water in the bottom of everyone's beer just to make the keg last longer they'd notice.'
However, other drinkers said the volume of the alcohol was not crucial to how enjoyable it is.
It is unclear when the reduced bourbon will become available.
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Old 02-11-2013, 04:06 AM
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What they are really saying is: we are cutting the alcohol content by 7% (from 45% to 42% is a 7% reduction in volume as it was already 55% water, now it is 58%), and you as our customers will get used to drinking it, even if it doesn't taste as good (while we boost our profits 7%).
If you want to see what the new stuff tastes like, fill a 16 ounce glass with 15 ounces of Makers Mark and then add in 1 ounce of water - that is the new 84 proof version. So in case the math slipped past you, buy cutting the alcohol content, they get to fill one free bottle for every 15 - do you think the price is going down?
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Old 02-11-2013, 04:31 AM
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I'll just quit buying it, back to crown royal.
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Old 02-11-2013, 05:17 PM
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Quote:
Originally Posted by LI32 View Post
What they are really saying is: we are cutting the alcohol content by 7% (from 45% to 42% is a 7% reduction in volume as it was already 55% water, now it is 58%), and you as our customers will get used to drinking it, even if it doesn't taste as good (while we boost our profits 7%).
If you want to see what the new stuff tastes like, fill a 16 ounce glass with 15 ounces of Makers Mark and then add in 1 ounce of water - that is the new 84 proof version. So in case the math slipped past you, buy cutting the alcohol content, they get to fill one free bottle for every 15 - do you think the price is going down?
How will you lift the glass to drink it without spilling it?
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