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Random Quote: Yea who belives in Fortune Cookie belives in everything
At a press conference late Monday, the CEO of Johnson Marine,
makers of Johnson outboard marine engines and other recreational
equipment, unveiled a new line of heavyweight cruiser style
motorcycles designed to compete head to head with industry leader
Harley-Davidson.
Peter Long, Johnson brands marketing manager said, "We have
studied the market and determined that Harley, while highly
successful, has narrowly missed the mark when targeting motorcycle
buyers". Long added, "We, at Johnson, are convinced our product hits
the target dead center and promises to draw sales away from Harley-
Davidson in a way no other motorcycle has been able to acomplish".
The new line of bikes, marketed under the name 'Big Johnson
Motorcycles', will, according to Long, deliver what Harley has only
promised. "Our research show that this, a Big Johnson, is what Harley
buyers are really after".
At the unveiling of the new line Monday, several current Harley
owners agreed.
"When I bought my Harley, what I really needed was a Big
Johnson", said one Harley owner." But I see now that riding a Harley
is no replacement for having a Big Johnson."
Manager Long also said that his company would follow the lead of
Harley-Davidson and cash in on a huge market for non-motorcycle
related products.
"We realize that not every guy can have a Big Johnson", said
Long, "But image is very important to people. If they don't have a
Big Johnson, they at least want to project the image of having one."
Asked if he anticipated Big Johnsons showing up in the hands of
Harley owners, Long said it was unlikely.
"I just don't see the need to have a Harley if you have a Big
Johnson", he said. "And I can't imagine someone who spends all their
resources to acquire a Harley having a Big Johnson. I think it boils
down to this - You either have a Harley, or you have a Big Johnson,
but you are not likely to have both.
"Given the choice", said Long. " I think most guys will opt for
the Big Johnson".
Another force driving sales for the company will come from women.
A survey of the wives and girlfriends of nearly 1,000 potential
motorcycle buyers indicates less than 5% would approve of their
partner spending $15,000 on a Harley Davidson.
But, when asked if they would be willing to pay the same amount
of money to get their partner a Big Johnson, nearly 4 out 5 thought
that would be money well spent.
One female present at the product unveiling was quoted as
saying, "There is no way I will let Lonnie drop 15 grand on another
one of those Harleys, but 15 grand to get him a Big Johnson? Well,
that something we could both enjoy and it's something he really
needs."
Carla Roundheel, manager of the dealership network now being
established, said her motto is simple. "I service what we sell."
Big Johnson motorcycles will be traded on the stock exchange
under the abreviation P-ENVY.
Location: ICW, Pawleys Island, Murrells Inlet, South Carolina
Posts: 622
RE: Johnson going after Harley Davidson
LOLOLOL, one of the best I've read in a long time......I wish I had a Big J...I bought a Triton instead and now I'm the one who's getting screwed!* Arrrggghhhh!!!!!!!!!
Going to be a busy day at the tatoo parlor getting all those Harley Bar and Shields replaced with a 'Big Johnson'. Pretty aggressive thinking on Johnson's part....
Indian tried to make a comeback. Victory tried to cut into the American Built market. The Japanese are still trying to get the "Cruiser" thing right.
I'll keep my Fat Boy. A Harley is a Harley. Like it or not it's part of American history.
You pull up to a bar on a chromed-out Harley, the girls aren't gonna care what size Johnson the guy next to you has!
Johnson going after Harley Davidson
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