Parker & Grady selling direct????

[nausetlight]

Originally Posted by 242AB

How is knowing the dealer's cost relavant? This is the car mentality and everyone I know hates the car buying experience.

I think consumers think knowing "invoice" gives them an advantage, but I just don't see it. To me it is the lazy consumer that shops this way. If all that you care about is the "best deal" than price it a few places and buy it where you get "the best deal". It's pretty simple.

By the way- How would you feel if you had to disclose what you make to your customers, co-workers, friends or neighbors? Pretty invasive if you ask me.

So your answer is the consumer should have zero information and pay whatever the dealer says.......is that how you buy ??

[UaVaj]

Originally Posted by nausetlight

So your answer is the consumer should have zero information and pay whatever the dealer says.......is that how you buy ??

That is correct. Knowing the cost is IRREVELANT. You want the best deal. Shop the MARKET.



Let me prove my point of IRREVELANT.

Your super rich uncle got sick of his multi million dollar yacht and decide to let you have it. It cost you ZERO. Let me say that again ZERO. One more time ZERO.

So the cost on that yacht is ZERO. Now you need cash. So do you sell that yacht for ZERO (afterall it cost you ZERO) or do you sell that yacht for what it is WORTH (what buyers are willing to pay - due to market condition)


On the other hand.

You are rich but you are an alcoholic. You drank too much and bought that yacht drunk for 10 million too much. Afterward you spent all your money on alcohol (in theory).

So the cost on that yacht is 10 million too much. Now you need cash. So do you sell that yacht for 10 million to much (no will will ever buy it -you can not drink fiberglass) or do you sell that yacht for what it is WORTH (what buyers are willing to pay - due to market condition)

Now go figure.

[242AB]

Originally Posted by nausetlight

No one asked you........

Now that's mature.... I was only trying to give you the perspective that there are other ways to shop and get the best price. Going in and asking to see an invoice is going to piss off a lot of dealers. Showing the dealer that you got a better price somewhere else lets him know that you're looking for a good price, but not questioning what you think he should be making.

Originally Posted by nausetlight

So your answer is the consumer should have zero information and pay whatever the dealer says.......is that how you buy ??

YES. That's exactly what I am saying. Shop the PRICE, and buy where you are comfortable (price, service, etc.). I just don't see the relevance of knowing the dealers invoice. If you get a quote from 3 dealers and they all show a 20% margin over invoice, are you going to not buy because YOU THINK they are making too much? Why would you think that you get to decide what is a fair markup? If NO dealers show you the invoice, are you never going to buy a motor? Also, let's say that a dealer is blowing out 200hp outboards at cost because he has an overstock. Are you going to say "you're not making any money, so I'll pay more? If you shop INVOICE and MARKUP and NOT the best PRICE, this would only be fair to both parties- right?

Think about it- where else do you buy a product that you get to see the dealer (retailer's) invoice? Shoes/clothes, groceries, car parts/service, computers, or ANYTHING else? I can guarantee you buy all of these things without seeing what the retailer is making, so how is it any different?

I know, you're going to say on big ticket items, it's different. I've been in custom cabinetry my whole life. My average sale is way more than an outboard. ONE time a customer asked me what I was paying for the products (ironically a car dealer). Comfortable that I was giving him a FAIR PRICE, I showed him my dealer cost in our quoting program (the irony being that I could have altered it to say anything I wanted it to). He thought it was WAY too much, and asked if I could do better- like 50% less PROFIT better. I graciously told him that was the bottom line and he walked. A few weeks later he came back and bought from me. He did so because regardless of what he thought was fair, he needed a kitchen and we gave him the best PRICE. He wrote a check, shook my hand and said "thank you for being honest and perhaps I am in the wrong business." I laughed when he rushed out the door to his 200K car headed for his multi-million dollar beachfront home.

Funny thing is, next monday he's sending me from NJ to Naples FL. to measure for a kitchen he needs down there. He knows he could get it cheaper down there just because we are so far away. This is a great example of the power of the back side of a sale: CUSTOMER SERVICE!