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I know a lot of us (me included) hammered you pretty good on this, but all joking aside, I'm not sure exactly what you are looking for. When you started out explaining you and your father are in the car sales business and your brother is a mortgage broker I got the feeling you were trying to keep some kind of theme relating to this. But now I'm not so sure about that. Give me something to go with and I'll give it another shot.
Glad to see that you're taking these jabs in stride - good attitude to have as it truly is all in good fun. You have to understand that you threw a bucket of chum in an active shark tank with your original message. I've been laughing my a$$ off at some of them and, having now been inspired, can't help to add in a few wise cracks myself (since you're taking it all in fun).
Broke Bank Mountain
Earn 'Yer Business
Earnin' Business
By chance will you be boating in the same area as your business (i.e. might you interact with your client base)? If so, how about these so your clients can wave at you when you go by:
Thanks For The Boat
Your Mark-Ups At Work
Not Such A Great Deal Afterall
I Really Didn't Lose Money In The Deal
There actually were a few good (legitimate) ones in the mix. How about triLogy - thinking of the three of you, last name Lacovara (assuming that is your name under the photo) - picturing the "L" being emphasized (bolded, larger font size, etc.) and the "tri" and "ogy" being lesser.
Just a thought. Good luck, good weather, and tight lines.
__________________ "Give me your hungry, your tired your poor I'll pee on em
Thats what the statue of bigotry says
Your poor huddled masses, lets club em to death
And get it over with and just dump em on the boulevard"
-L.Reed
"If you don't like it, go to Russia" -Homer Simpson.
of course my boat is named Salmon Express, go figure!
FWIW I won't deal with dealer that give me used car lot BS, I go away fast. its simple: give me a fair price and i won't dick around with cutting a check. best dealer i have dealt with is a guy who posts his price, you want it for that buy it if not don't.