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Old 01-12-2008, 05:59 AM
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Default When did Mercury acquire Mariner Outboards???

My understanding was that Mariner outboards had a somewhat suspect reputation for reliability before Mariner became part of mercury. Once Merc acquired Mariner, the mariner product line basically became Mercurys with different cowls.

Is my understanding wrong ??
Anyone know what year the transition to mercury was complete ?

I ask because I am considering a boat with 1996 200 MARINER power for my February purchase. If this is just a Merc, I am OK with it, but if it is still pure Mariner, I will have to consider repowering in my offer.
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Old 01-12-2008, 06:04 AM
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Default RE: When did Mercury acquire Mariner Outboards???

My understanding is that Mariner was always a Mercury. I think they were made to broaden the dealer market kinda like Ford and Mercury cars.
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Old 01-12-2008, 06:05 AM
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Default Re: When did Mercury acquire Mariner Outboards???

I had a 88 Mariner 150 on my ProCraft bass boat. It was all Mercury. I believe Mariner was a mixed bag back in the 80s. Some of the smaller engines were Yamaha I think.
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Old 01-12-2008, 06:08 AM
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Default Re: When did Mercury acquire Mariner Outboards???

Merc orginally devloped Mariner for exports out side the US but they soon discovered americans wanted a cheaper outboard so the also sold them state side...

but from day 1 Mairner is a Merc red headed step child.......


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Old 01-12-2008, 06:14 AM
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Default RE: When did Mercury acquire Mariner Outboards???

Mercury introduced the Mariner brand outboards in Australia sometime in the early 70's and in the United States in 1976.
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Old 01-12-2008, 06:40 AM
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Default Re: When did Mercury acquire Mariner Outboards???

Quote:
jtburf - 1/12/2008 6:08 AM

Merc orginally devloped Mariner for exports out side the US but they soon discovered americans wanted a cheaper outboard so the also sold them state side...

but from day 1 Mairner is a Merc red headed step child.......


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Old 01-12-2008, 07:10 AM
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Default RE: When did Mercury acquire Mariner Outboards???

So a 1996 Mariner 2 stroke should be almost identical to a 1996 Mercury 2 stroke under the cowl ??
Good, I feel alot better.

I guess i was confusing the history of Mariner with that of Force.
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Old 01-12-2008, 07:17 AM
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Default Re: When did Mercury acquire Mariner Outboards???

Yep...larger mariners are mercs with diff name/paint

I saw 2007 mariner/verados in St Lucia Aug 2007...they still market Mariner outside US
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Old 01-12-2008, 07:23 AM
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Default Re: When did Mercury acquire Mariner Outboards???

Yea, the british have them for the Royal Marines....Picture and Optimax with a grey cowl and you get the idea.

Force outboards were formed from the remains of Chrysler outboards, starting sometime in the 80s
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Old 01-12-2008, 07:28 AM
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Default RE: When did Mercury acquire Mariner Outboards???

Quote:
Captain Crispy - 1/12/2008 8:59 AM

My understanding was that Mariner outboards had a somewhat suspect reputation for reliability before Mariner became part of mercury. Once Merc acquired Mariner, the mariner product line basically became Mercurys with different cowls.

Is my understanding wrong ??
Anyone know what year the transition to mercury was complete ?

I ask because I am considering a boat with 1996 200 MARINER power for my February purchase. If this is just a Merc, I am OK with it, but if it is still pure Mariner, I will have to consider repowering in my offer.
I had a '96 Mariner 200 hp Offshore EFI on a 22' Mako. It was (and still is) a fantastic engine. Still fires off almost instantly. Very good engine, at least that one is.
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Old 01-12-2008, 07:36 AM
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Default RE: When did Mercury acquire Mariner Outboards???

I believe they bought them in 1939.
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Old 01-12-2008, 07:49 AM
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Default RE: When did Mercury acquire Mariner Outboards???

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Tireless - 1/12/2008 7:36 AM

I believe they bought them in 1939.
Carl Kiekhaefer started the Kiekhaefer Corporation in 1940 and started making Mercury engines. Merged with Brunswick Corp in 1961, changed the name from Kiekhaefer Marine to Mercury in 1969. As mentioned before, introduced Mariner down under in the early 70's and in the United States in 1976. Has always been a Mercury division.
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Old 01-12-2008, 08:54 AM
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Default Re: When did Mercury acquire Mariner Outboards???

You guys are a little mixed up. It is true that MARINER was always a MERCURY brand introduced in the 1970s but the first MARINER outboards were imported YAMAHA motors. This is how YAMAHA got a foothold in the US market.

MARINER outboards of the last 20 years are nothing more than MERCURY outboards with a different paint job, no better, no worse.
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Old 01-12-2008, 09:21 AM
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Default Re: When did Mercury acquire Mariner Outboards???

If memory serves me, and it may not, I remember reading an article about Mercury and Mariner. The article stated that in the 1960's Mercury developed a reputation of failure in saltwater. While it was perceived as the leader in freshwater by being much faster than OMC it suffered corrosion problem in the lower units in saltwater.

Mercury change the alloy of the internals of the lower units but sales continued to suffer because of the previous problems. In order to overcome this rep Mercury rebadged engines, painted them grey, and gave them the named Mariner which would denote a saltwater theme.

I read this quite a few years ago and my memory probably is not exact but, this is the thrust of the article I read.
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Old 01-12-2008, 09:25 AM
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Default Re: When did Mercury acquire Mariner Outboards???

In 1983 I bought my first ever new outboard, for commercial use. It was a MARINER 40 H.P.
It was, I guess, a YAMAHA with the MARINER name/paint?? I know this, it was a tough little motor. Had it on an old 20 foot Sharpie, that I worked out of clamming, scalloping & crabbing.
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Old 01-12-2008, 09:35 AM
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Default RE: When did Mercury acquire Mariner Outboards???

I had a Mariner 5 hp on a jon boat back in 1988, and it was a Yamaha. The dealer I got it from told me that at that time, all Mariners under 40 were Yammies, and all above 40 were Mercs. He worked on and sold all of them, so he showed me the castings on a few and they were identical. The 40 hp being the most widely sold outboard in NC was different, and there were several different models and it depended which you had as to whether it was a Merc or a Yammie. All the people I knew with them said they were good motors though.
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Old 01-12-2008, 10:11 AM
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Default Re: When did Mercury acquire Mariner Outboards???

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2550 Pursuit - 1/12/2008 7:23 AM

Force outboards were formed from the remains of Chrysler outboards, starting sometime in the 80s









Yeah, Chrysler Corp sold their marine engine line to Bayliner/US Marine in the early 80's. Bayliner wanted to start packaging their boats, and the Capri line was introduced to the buying public with "Force" engines on the transom.

At first, they were just Chrysler's with Force stickers. They later came out with their own cowlings and paint scheme to match the Bayliner branding.

When Brunswick purchased Bayliner, they inherited the Force outboards. The Force name later became Mercury's.

Oh, BTW, Chrysler originally purchased the motor line from West Bend, in order to provide motors for the Chrysler boats that were popular in the 60's and 70's.

Yep, you could literally go down to your local Chrylser/Plymouth/Imperial dealer and buy a boat. And have it serviced there too.

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Old 01-12-2008, 10:28 AM
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Default Re: When did Mercury acquire Mariner Outboards???

Captain Crispy - Those Merc/Mariner 2.5L motors are Strong Strong motors. Pound for Pound it's the strongest production 200hp ever made which is why they are so popular with racing crowd . . . www.screamandfly.com. That motor pulls hard right up to 7200rpm and will run there all day long You have to remove the spark advance/idle stabilizer and set the timing manually to get past 5800rpm (of course you need to prop it right too).

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Old 01-12-2008, 10:34 AM
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Default Re: When did Mercury acquire Mariner Outboards???

I have a 1996 200hp mariner same as merc except the color of the paint.. Good motor, carbs,likes fuel.
Never had a problem with motor
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Old 01-12-2008, 10:44 AM
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Default Re: When did Mercury acquire Mariner Outboards???

Oh yeah, the Bass Pro Shops/Outdoor World in Las Vegas had new Mariner outboards on display in their huge showroom last October.

I thought Mercury dropped the name a few years back.

I guess they are making a comeback???

Either that or they were very, very old inventory...

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