Trucks & Trailers - Wrap my truck or paint it?

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View Full Version : Wrap my truck or paint it?

03-20-2011, 10:59 AM
I'm about due for a new paint job on my 2002 chevy crewcab. I was quoted about $2400 for a basic complete wrap and was also quoted about $2000 to fix some dings, repair a rust spot under my cargo light and repaint it. I was thinking that living in S. Fla. the wrap would look nicer and last longer given how people down here don't give a $h*t where they shove a shopping cart or open a car door. I've never owned or know anyone who's wrapped a vehicle so I have zero experience. I would think that with the multiple options and designs of a wrap it would be better so lets hear some opinions.

03-20-2011, 12:48 PM
Paint. Most folks (that I have come into contact with) are not happy with a vinyl wrapped vehicle.

03-20-2011, 08:12 PM
If you want a rolling billboard for your company truck wrap it. If you want anything else paint it.

03-20-2011, 09:25 PM
If you want a rolling billboard for your company truck wrap it. If you want anything else paint it.

There is a company here in the Bay Area that pays vehicle owners to do just that!

Their personal vehicle is wrapped with advertising. That way, when they commute to work, they not only advertise, but they get paid to do it.

I guess it's a way for some folks to help defray the cost of fuel...

03-20-2011, 10:47 PM
A wrap is not an alternative to a quality paint job. Here in Florida you will be lucky to get 3 years out of a wrap. Think about how tough our sun is on car paint, you think 2 mil vinyl and some solvent ink will outlast a paint job.

Many of my customers are under the impression that wraps will last years. We tell them to expect 2 to 3 years of decent color and it's a crap shoot from there on. Laminates help delay the degradation but it is what it is...a short term mobile advertising product.

I think they are overrated and most are downright too busy to be read. Looks good on a computer screen but on a vehicle where the image and message is distorted by body moldings, windows, fender flares, etc. the message quickly gets lost, especially when passing you at 50 mph.

Spend the money on a decent paint job unless you are advertising a product, service or business. If this is the case keep the design simple. Wild graphics and too much text will be a waste of your money.

Most vehicles are not good platforms for advertising using a wrap. Not enough ''face'' to get your message across.

As for the companies that pay people to wrap their vehicles with a message, insurance companies are quickly putting an end to this tactic. Once you put your companys' name on a vehicle, whether it is yours, an employees, or some stranger you are paying to advertise, it can be consider a company vehicle. We all know what can happen when someone gets hit by a company vehicle......Ask Gary!

(Ask Gary is a local ambulance chaser referral service here in Florida)

03-21-2011, 07:42 AM
I have used camo wraps on boats in the past, and they work great. Ive seen a lot of accent strips on trucks that last a long time, but Im not sure how the whole thing would hold up day in day out. ;?

03-21-2011, 09:24 AM
Thanks for the info guys. Looks like I'll be painting it. It is my personal vehicle and would not be used as advertising. I thought it would hold up better against the usual rock chips, door dings and scrapes better than paint but if it's only gonna look nice for 2 or 3 years than yeah, it's not worth it.

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